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Calculators and builders that do one job well, free and with no signup. Then run the real thing on Klairova: campaigns, attribution, rate cards, invoices and payouts.

Calculators & tools (69)

Engagement Rate CalculatorWork out your true engagement rate from followers, likes and comments, and see instantly whether it counts as low, solid, high or elite.

CPM CalculatorWork out CPM, CPC, cost per engagement, cost per acquisition and click-through rate from one simple form, so you know exactly what your campaign costs to reach people.

UTM Link BuilderCreate clean, properly encoded UTM tracking links so your analytics knows exactly where every click came from. Fill the fields, copy the link, paste it anywhere.

QR Code GeneratorTurn any link or text into a clean, downloadable QR code. No watermark, no signup, no expiry. Choose the size and colour, then download a crisp PNG.

YouTube Money CalculatorSee roughly what your channel earns from ads. Enter your monthly views and your RPM, in your own currency, for an honest monthly and yearly estimate.

TikTok Money CalculatorEstimate what your TikToks earn. Enter your monthly views and your payout per 1,000 views, in your own currency, for a realistic monthly and yearly figure.

ROAS CalculatorSee exactly how hard your ad budget is working. Enter the revenue a campaign made and what you spent to get your ROAS and profit.

Conversion Rate CalculatorFind out what share of your visitors actually take action. Enter visitors and conversions to get your conversion rate instantly.

Profit Margin CalculatorKnow what you really keep. Enter your price or revenue and your cost to get profit, margin and markup at a glance.

Facebook Earnings CalculatorEstimate what your Facebook videos and Reels earn. Enter your monthly views and your payout per 1,000 views, in your own currency.

Newsletter Revenue CalculatorSee what a paid newsletter could earn. Enter your subscribers, the share who pay, and your price, in your own currency.

Email Metrics CalculatorGet your three core email rates at once. Enter delivered, opens and clicks to see open rate, click-through rate and click-to-open rate together.

CTR CalculatorSee what share of people who saw your ad or post actually clicked. Enter impressions and clicks for your CTR instantly.

LTV:CAC Ratio CalculatorSee whether you make more from a customer than it costs to win one. Works for subscriptions, services and products, and explains every number as you go.

Churn Rate CalculatorSee what share of your members or subscribers you lose in a period. Enter your starting count and how many left for your churn rate.

Subscription Revenue CalculatorSee your recurring revenue at a glance. Enter your active subscribers and price to get MRR and ARR in your own currency.

Webinar CalculatorPlan a webinar end to end: enter registrants and attendees for your show-up rate, then a conversion rate and price to project buyers and revenue.

Event Ticket Revenue CalculatorSee what your event could bring in. Enter the tickets you expect to sell and the price to get your estimated revenue.

Bounce Rate CalculatorSee what share of visitors leave without engaging. Enter sessions and bounced sessions to get your bounce rate.

Email Bounce Rate CalculatorSee what share of your emails fail to deliver. Enter emails sent and bounced to get your bounce rate.

Unsubscribe Rate CalculatorSee what share of recipients opt out. Enter delivered emails and unsubscribes to get your unsubscribe rate.

Share of Voice CalculatorSee how much of the conversation you own versus competitors. Enter your mentions and total mentions for your share of voice.

Community Membership Revenue CalculatorSee what your paid community could earn. Enter your members and monthly price to get monthly and yearly revenue in your currency.

Affiliate Earnings CalculatorSee what an affiliate campaign could earn. Enter clicks and sales to get your conversion rate, then order value and commission for your total.

Refund Rate CalculatorSee what share of your sales get refunded. Enter orders and refunds to get your refund rate.

Course Revenue CalculatorSee what your online course could earn. Enter your enrollments and price to get estimated revenue in your currency.

Digital Product Revenue CalculatorSee what your digital products could earn. Enter your sales and price to get estimated revenue in your currency.

Reply Rate CalculatorSee how many of your outreach messages get a reply. Enter messages sent and replies to get your reply rate.

Win Rate CalculatorSee what share of your pitches turn into deals. Enter total pitches and deals won to get your win rate.

Lead Conversion Rate CalculatorSee what share of your leads become customers. Enter leads and conversions to get your lead conversion rate.

Add-to-Cart Rate CalculatorSee what share of product viewers add to cart. Enter product views and add-to-carts to get your rate.

Word CounterCount words, characters, sentences and reading time as you type. Perfect for posts, captions, blogs and scripts.

Character CounterCount characters with and without spaces in real time, plus words, sentences and reading time.

Reading Time CalculatorEstimate how long your article, newsletter or script takes to read, with word and character counts too.

Hashtag CounterCount the hashtags and mentions in your caption, plus characters and words, so you stay within platform limits.

Social Media Character CounterCheck your post against each platform's limit, X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest and Threads.

Percentage Change CalculatorFind the percentage increase or decrease between two numbers, with the absolute change too.

Follower Growth Rate CalculatorSee how fast your audience is growing. Enter your followers before and now to get your growth rate.

Cost Per Lead CalculatorSee what each lead costs you. Enter your campaign spend and leads generated to get your cost per lead.

Cost Per Follower CalculatorSee what it costs to gain a follower. Enter your campaign spend and new followers to get your cost per follower.

Cost Per Click CalculatorSee what each click costs. Enter your ad spend and clicks to get your cost per click.

Average Order Value CalculatorKnow what an average order is really worth. Add revenue from products, services and subscriptions, then your number of orders, for a blended AOV.

Ebook Revenue CalculatorSee what your ebook could earn. Enter copies sold and your price to get estimated revenue in your currency.

Pricing CalculatorPrice with a margin you choose, not a guess. Works for a product, a service or a subscription / plan, and shows your profit (and yearly price for plans).

Print on Demand Price CalculatorPrice your print-on-demand products to actually profit. Enter your base cost and target margin to get the retail price.

Comment Rate CalculatorSee what share of viewers comment on your post. Enter impressions and comments to get your comment rate.

Profile Visit Rate CalculatorSee what share of viewers visit your profile. Enter impressions and profile visits to get your rate.

Sell-Through Rate CalculatorSee what share of your stock or tickets sold. Enter units sold and units available to get your sell-through rate.

Cost Per Install CalculatorSee what each app install costs. Enter your ad spend and installs to get your cost per install.

Break-Even CalculatorFind the point where you stop losing money and start making it. Works for products, services and subscriptions, and explains every input in plain language.

URL Slug GeneratorTurn a title into a clean, lowercase, hyphenated URL slug, ready to paste into your blog or page.

Color ConverterConvert a HEX colour to RGB and HSL with a live preview. Perfect for brand kits and design specs.

Aspect Ratio CalculatorFind the aspect ratio of any dimensions. Enter width and height to get the simplified ratio and the decimal.

Business Rate CalculatorCharge what you actually need. Work back from your income goal and real billable hours to your hourly, day and consulting rate at once.

Tax Set-Aside CalculatorStop getting caught out at tax time. Enter a payment and the share to reserve to see how much to set aside and keep.

Coaching Revenue CalculatorSee what your coaching could earn. Enter sessions sold and your price to get estimated revenue in your currency.

Like Rate CalculatorSee what share of viewers like your post. Enter impressions and likes to get your like rate.

Follow Rate CalculatorSee what share of profile visitors follow you. Enter profile visits and new followers to get your follow rate.

Discount CalculatorSee the saving and the final price instantly. Enter the original price and the discount percentage to get both.

Repeat Purchase Rate CalculatorSee how many of your customers come back. Enter total customers and repeat customers to get your repeat purchase rate.

Reach Rate CalculatorSee what share of your audience your posts actually reach. Enter your followers and accounts reached to get your reach rate.

ARPU CalculatorSee what each user is worth. Enter your total revenue and active users to get your average revenue per user.

Earnings Per Post CalculatorSee what each post is really worth. Enter your total earnings and number of posts to get your average earnings per post.

SERP Snippet & Meta Tag PreviewSee exactly how your page will look in search, and write a title and description that fit. Type and watch the live Google-style preview update.

Keyword Density CheckerPaste your content to see which words and phrases you use most, and whether you are over-optimising. All in your browser, nothing is uploaded.

Robots.txt GeneratorTell search engines what to crawl. Pick your rules and get a clean, ready-to-upload robots.txt you can copy or download.

JSON-LD Schema Markup GeneratorHelp Google understand your page. Pick a type, fill the fields and get a copy-ready JSON-LD script for rich results.

Hreflang Tag GeneratorTell Google which language and region each version of a page is for. Add your URLs and get the hreflang tags to paste into every page.

Open Graph & Social Preview GeneratorSee exactly how your link looks when shared, then copy the meta tags. Type your title, description, image and URL to preview the card live.

Document generators (55)

Brand Guide GeneratorTurn your brand into a clear, shareable guide. Fill in the form and get a clean brand guide you can print to PDF or share with a link.

Brand Kit GeneratorA tidy one-pager of your colors, fonts and handles to send anyone working on your brand. Fill it in, print to PDF or share a link.

Customer Persona GeneratorGet out of your own head and picture the person you sell to. Fill in the form to build a buyer persona you can print to PDF or share.

SWOT Analysis GeneratorSee your strengths, weaknesses, opportunities and threats on one page. Fill in the four boxes and print to PDF or share a link.

Value Proposition GeneratorSay who you help, how, and why you are different, in one sharp statement. Fill in the form and print to PDF or share a link.

Brand Archetype GeneratorPick the archetype that fits your brand and turn it into a clear identity. Fill in the form and print to PDF or share a link.

Brand Voice & Tone GeneratorMake everyone who writes for you sound like you. Define your voice attributes and your words to use and avoid, then print to PDF or share a link.

Positioning Statement GeneratorNail how you want to be seen in one internal statement. Answer a few prompts and print to PDF or share a link.

Mission & Vision Statement GeneratorPut into words why you exist and where you are going. Fill in the form and print to PDF or share a link.

Content Pillars GeneratorStop posting at random. Define the handful of themes your content lives in, then print to PDF or share a link.

Marketing One-Pager GeneratorSummarise your product on a single page anyone can grasp in 30 seconds. Fill in the form and print to PDF or share a link.

Blog Post Outline GeneratorBeat the blank page. Lay out your post structure in minutes, then print to PDF or share a link.

Elevator Pitch GeneratorExplain what you do in one confident sentence. Answer a few prompts and get your pitch, ready to print or share.

Unique Selling Proposition GeneratorPin down the one thing that makes you the only choice. Fill in the form and print to PDF or share a link.

Press Release GeneratorAnnounce your news in the format journalists expect. Fill in the form and print to PDF or share a link.

Competitor Analysis GeneratorSee where you stand against the competition on one page. Fill in the form and print to PDF or share a link.

Customer Journey Map GeneratorSee how customers move from first touch to loyal fan. Fill in the form and print to PDF or share a link.

Social Media Bio GeneratorSay who you are and why to follow in a few words. Fill in the form and get a bio you can copy, print or share.

Sponsorship Pitch GeneratorPitch a brand like a pro, not a beg. Fill in the form and print to PDF or share a link.

Executive Summary GeneratorSum up your business in one page anyone can grasp. Fill in the form and print to PDF or share a link.

Product Launch Checklist GeneratorLaunch without forgetting the important things. Fill in the form and print to PDF or share a link.

About Page & Bio GeneratorTell your story without the awkward "writing about myself" feeling. Fill in the form and print to PDF or share a link.

Content Idea GeneratorStop guessing what to post. Enter your themes, formats and goals and get a tidy posting plan, ready to print or share.

Hook & Headline GeneratorBeat the blank headline. Enter your topic and we fill proven hook patterns with your details, ready to tweak.

FAQ GeneratorAnswer the questions customers keep asking, in one tidy place. Fill in the pairs and print to PDF or share a link.

Cover Letter GeneratorApply with a letter that actually sounds like you. Fill in the prompts and print to PDF or share a link.

Project Proposal GeneratorSend a proposal that wins the work. Fill in the form and print to PDF or share a link.

Meeting Agenda GeneratorRun meetings that actually go somewhere. Fill in the form and print to PDF or share a link.

OKR GeneratorSet a goal you can actually measure. Fill in your objective and key results, then print to PDF or share a link.

Weekly Content Plan GeneratorSee your whole posting week at a glance. Fill in each day and print to PDF or share a link.

Testimonial Request GeneratorAsk for a testimonial without the awkwardness. Fill in the details and copy a warm, ready-to-send message.

Offer Announcement GeneratorAnnounce a sale or promo without the cheesy hype. Fill in the details and copy a clear announcement.

Newsletter Outline GeneratorPlan an issue people actually open and read. Fill in the form and print to PDF or share a link.

Case Study GeneratorShow your work with proof. Fill in the form and print to PDF or share a link.

Product Description GeneratorDescribe your product so it sells. Fill in the form and print to PDF or share a link.

Discovery Call Script GeneratorRun a confident discovery call instead of winging it. Fill in the form and print to PDF or share a link.

Weekly Review GeneratorEnd the week clear instead of foggy. Fill in the form and print to PDF or share a link.

Onboarding Checklist GeneratorStart every client relationship smoothly. Fill in the form and print to PDF or share a link.

Pitch Deck Outline GeneratorPlan your deck before you design it. Fill in one line per slide and print to PDF or share a link.

Scope of Work GeneratorSpell out exactly what the project includes, and what it doesn't, before you start. Fill in the form, print to PDF or share a link.

Course Outline GeneratorTurn what you know into a clear course structure before you record a thing. Fill in the form, print to PDF or share a link.

Sales Page Outline GeneratorLay out a sales page in the order that actually persuades, before you design it. Fill in the form, print to PDF or share a link.

Rate Increase Letter GeneratorRaise your prices without the awkwardness. Fill in the form, print to PDF or share a link.

Podcast Episode Outline GeneratorWalk into the recording knowing exactly where the episode goes. Fill in the form, print to PDF or share a link.

Short Video Script GeneratorPlan a scroll-stopping short video before you hit record. Fill in the form, print to PDF or share a link.

Email Sequence Outline GeneratorMap a whole email series before you write a single line. Fill in the form, print to PDF or share a link.

Brand Pitch Email GeneratorPitch a brand without the cringe or the guesswork. Fill in the form, print to PDF or share a link.

Event Invitation GeneratorGet people to actually show up with a clear, inviting message. Fill in the form, print to PDF or share a link.

Thank You Page GeneratorTurn the moment after a purchase or signup into your best one. Fill in the form, print to PDF or share a link.

Refund Policy GeneratorSet clear, fair refund terms so buyers trust you and you stay protected. Fill in the form, print to PDF or share a link.

Job Description GeneratorAttract the right people with a clear, honest job post. Fill in the form, print to PDF or share a link.

Webinar Outline GeneratorRun a webinar that teaches and sells, without rambling. Fill in the form, print to PDF or share a link.

Lead Magnet Outline GeneratorCreate a freebie people actually want to trade their email for. Fill in the form, print to PDF or share a link.

Partnership Proposal GeneratorPitch a collaboration that is obviously worth it for both sides. Fill in the form, print to PDF or share a link.

Brand Story GeneratorTell the story behind your brand in a way people remember. Fill in the form, print to PDF or share a link.

Built into Klairova, free

This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.

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