See what share of people who saw your ad or post actually clicked. Enter impressions and clicks for your CTR instantly.
Click-through rate is the share of people who saw your ad, post or listing and clicked it, the cleanest read on whether your creative and message earn attention. This free calculator gives you CTR in seconds for ads, social posts or search results.
How many times your ad, post or listing was shown.
How many clicks it earned.
A low CTR usually means the creative or targeting needs work.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
It depends on the channel: social ads often sit below 1–2%, search ads higher, email higher still. Judge against your own benchmark and the channel norm, not a single number.
Sharpen the hook, match the message to the audience, use a clear call to action, and test creative. Better targeting often lifts CTR more than better creative alone.
Not on its own, clicks still have to convert. Klairova attributes clicks all the way through to sign-ups and sales, so you optimise for revenue, not just clicks.