FOR PUBLISHERSOnline publications and mediaAPPLICATION NOTE 02

Show advertisers what your readers do.

Page views only tell an advertiser how many people read the piece. Klairova shows what they did after they left your site: the clicks, sign-ups, sales and downloads each article drove, credited to your publication even when the reader buys days later.

What the advertiser seesPage-view reportKlairova report
Page viewsYesYes
Clicks to the brandNoYes
Sign-upsNoYes
Sales and revenueNoYes
Readers who buy days laterNoYes

Results by writer · Example

WriterPiecesClicksSign-ups
Wanjiru K.64,310802
Tunde A.42,980471
Leila B.31,830331

What gets counted

The part of the story page views leave out.

On your site
Reads190,400
After the reader leaves · Panorama Weekly · Plan sign-up · Example
Clicks9,120
Sign-ups1,604
Sales412
RevenueKSh 3.2M

How it works

Klairova Pixel on your site. Tracked links in your pieces.

01

Klairova Pixel

Add it to your site once. A reader who visits and later reaches the brand within 30 days is credited to you, even without clicking your link.

02

Tracked links

Every link in a sponsored piece carries your publication’s name. A direct click always takes priority over the Pixel.

03

By piece and by writer

Results by article, by writer and by campaign, so you know which pieces and contributors earn.

Selling to advertisers

Price the audience on what it does.

01

Media kit and rate card

Show advertisers your audience and your rates, with results from past campaigns beside them.

02

Brand campaigns

Join campaigns brands open to publishers, or be invited, and get paid on the results you drive.

03

Partnerships

Keep every advertiser, deal and renewal in one place.

04

Publisher Network

Group several publications into one network for combined reporting and joint brand deals.

05

Your team

Give editors, writers and finance their own logins with the access each role needs.

06

Getting paid

Brands pay into your Klairova wallet; you withdraw to your bank or mobile money in 107 currencies.

Getting started

Four steps to a results-based rate card.

01Add Klairova Pixel

Paste one line into your site’s head, or install the WordPress plugin.

02Set up your media kit

Your publication, audience and rates, ready to send.

03Run a campaign

Publish the sponsored piece with its tracked links.

04Show the results

Send the advertiser a report of what the piece drove, and price the next deal on it.

KLAIROVAStart hereFREE TO JOIN
Freeto join and to use
136currencies buyers pay in
107currencies you’re paid out in
0%fee on your first five sales