The problem
Brands paid on faith. Creators were paid on followers.
A post goes up, a code gets shared, sales move, and nobody can say whether the creator caused it. So deals fall back on follower counts, and follower counts mislead both ways: a huge audience in the wrong niche can sink a campaign, while a smaller creator who actually sells can’t prove it.
Creators who deliver get paid the same as those who don’t. Every deal stays a flat fee, because nothing better can be agreed without numbers both sides trust.
What a brand saw- Followers
- Likes and views
- A screenshot of the post
What it needed to see- Who clicked, and from whose link
- Who signed up and who bought
- What each creator cost per result
What we built
A record of every result, credited to the person who drove it.
Every creator gets a tracked link for every campaign. Klairova counts what happens next, the click, the sign-up, the sale and the download, on the brand’s website through Klairova Pixel, from its server through the Klairova Attribution API (KAAPI), and in its app. Each result is credited to the creator who sent the buyer, and pay follows the results.
Because every campaign runs on the same record, it compounds. A brand’s second campaign starts from what its first one showed. A creator’s Data Sheet carries every result into the next negotiation, which is what makes milestone deals, revenue shares and equity possible at all.
Around that record sits what a creator business needs to run: payments in 136 currencies and payouts in 107, briefs and contracts, and the pages, courses, books, events and communities creators sell from.
Who it’s for
Creators, companies and publishers.
Influencers, UGC creators, podcasters, writers, artists, freelancers, community builders, event organisers and course builders run their businesses on it. Brands, agencies and enterprises run their creator campaigns on it. Publishers use it to show advertisers what their readers do.