Find out what share of your visitors actually take action. Enter visitors and conversions to get your conversion rate instantly.
Conversion rate is the percentage of people who do the thing you wanted, sign up, buy, book, divided by everyone who visited. It is the number that decides whether more traffic is worth chasing or whether your page needs work first. This free calculator gives you the rate and an easy 1-in-N read.
The total who reached your page or offer.
The number who took the action that matters.
See the percentage and how many visitors it takes, on average, for one conversion.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
It varies by industry and traffic type, but landing pages often sit around 2–5%. Cold social traffic converts lower; warm email traffic higher. Track your own trend rather than chasing a benchmark.
Clarify one goal per page, lead with the benefit, reduce form fields, and add proof. Then test changes one at a time. On Klairova you can A/B test landing pages and funnels and see exactly where people drop off.
Usually fix conversion first, since it multiplies the value of every visitor you already pay for. Once the page converts well, scaling traffic pays off far more.