See exactly how hard your ad budget is working. Enter the revenue a campaign made and what you spent to get your ROAS and profit.
ROAS, return on ad spend, is the cleanest read on whether a campaign pays for itself: revenue divided by spend. A ROAS of 4× means every 1 you spent brought back 4. This free calculator gives you the multiple, the percentage and the gross profit so you know at a glance which campaigns to scale and which to cut.
Use the sales you can attribute to the campaign.
The total ad budget for that campaign or period.
A multiple under your break-even ROAS means the campaign is losing money.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
It depends on your margins. Many ecommerce brands aim for 3–4×, but a high-margin digital product can thrive at 2× while a thin-margin product needs 5× or more. Compare ROAS to your own break-even, not a universal number.
ROAS measures revenue against ad spend only; ROI measures profit against total cost. ROAS is the quick campaign read; ROI is the fuller business picture.
Blended ROAS hides your best performers. Klairova attributes every click and sale to the exact creator, link or campaign that drove it, so you scale what actually works instead of guessing.