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Reply Rate Calculator

See how many of your outreach messages get a reply. Enter messages sent and replies to get your reply rate.

Reply rate
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Reply rate is the share of outreach messages, pitches or DMs that earn a reply, the first hurdle in any outreach. This free calculator gives you the rate in seconds so you can test and improve your approach.

How it works

1

Enter messages sent

How many outreach messages you sent.

2

Enter replies received

How many replied.

3

Read your reply rate

Test subject lines and openers to lift it.

Built into Klairova, free

This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.

Frequently asked questions

What is a good reply rate?

It varies by channel and how warm the audience is. Personalised, relevant outreach to the right people far outperforms generic blasts.

How do I improve reply rate?

Target better, personalise the opener, keep it short, and make the ask easy. Relevance beats volume every time.

How do I manage brand outreach?

On Klairova you can manage brand relationships in a CRM, send proposals, and turn replies into signed deals and payments.