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Win Rate Calculator

See what share of your pitches turn into deals. Enter total pitches and deals won to get your win rate.

Win rate
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Win rate is the share of pitches or proposals that turn into deals, a direct read on how well you convert opportunities. This free calculator gives you the rate in seconds.

How it works

1

Enter total pitches

How many proposals or pitches you made.

2

Enter deals won

How many became signed deals.

3

Read your win rate

Track it to see if your pitching improves.

Built into Klairova, free

This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.

Frequently asked questions

What is a good win rate?

It depends on how qualified your leads are. Warm, well-matched pitches win far more often than cold ones. Track your own trend rather than a benchmark.

How do I improve my win rate?

Pitch fewer, better-fit prospects, lead with proof of results, and make a clear offer. Qualifying harder often raises win rate more than pitching more.

How do I close more brand deals?

On Klairova you can show proof of past results, send a clear rate card, and let brands book and pay you, removing friction from the close.