See what share of your members or subscribers you lose in a period. Enter your starting count and how many left for your churn rate.
Churn rate is the share of customers, members or subscribers you lose over a period, and it quietly decides whether recurring revenue grows or leaks away. This free calculator gives you the rate so you can watch the trend and act before it bites.
Your active members or subscribers at the start of the period.
How many cancelled or lapsed in that period.
Lower is better; track it monthly and react to spikes.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
For monthly memberships, under 5–7% is often considered healthy, but it varies a lot by price and audience. The key is the trend: rising churn eats your growth.
Deliver ongoing value, onboard new members well, win back lapsing ones, and offer annual plans. Small retention gains compound into big revenue over time.
On Klairova you can build a community with channels, events, courses and paid tiers in one place, so members get continuous value, and get paid in 160+ currencies.