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Refund Rate Calculator

See what share of your sales get refunded. Enter orders and refunds to get your refund rate.

Refund rate
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Refund rate is the share of orders that get refunded. A small rate is normal; a rising one signals a mismatch between the promise and the product. This free calculator gives you the rate in seconds.

How it works

1

Enter your total orders

Orders in the period.

2

Enter your refunds

Refunds in the same period.

3

Read your refund rate

Watch for spikes that flag a product or expectation problem.

Built into Klairova, free

This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.

Frequently asked questions

What is a normal refund rate?

For digital products it is often low single digits. A higher rate usually means the sales page over-promised or the product under-delivered for that audience.

How do I reduce refunds?

Set accurate expectations on the sales page, deliver strong onboarding, and support buyers. Clear promises attract the right customers and reduce regret.

How do I sell and handle payments cleanly?

On Klairova you can sell products, courses and services with clear checkout, and get paid in 160+ currencies.