See how many of your customers come back. Enter total customers and repeat customers to get your repeat purchase rate.
Repeat purchase rate is the share of your customers who buy from you more than once, one of the clearest signs of a healthy business. New customers are expensive to win; returning ones are where the profit is. This free calculator gives you the rate as a percentage and a simple 1-in-N read.
The number of unique customers in the period.
How many of them bought more than once.
See the percentage who return and how that trends over time.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
It varies hugely by category: consumables and subscriptions see high repeat rates, big one-off purchases see low ones. Track your own trend rather than a benchmark, and watch it rise as you improve retention.
Deliver well the first time, then stay in touch with email, offers and new products. A reason to come back beats a discount that trains people to wait.
On Klairova you can run email marketing, loyalty offers and a community, and see which customers buy again, all from one dashboard.