Know what an average order is really worth. Add revenue from products, services and subscriptions, then your number of orders, for a blended AOV.
Average order value (AOV) is total revenue divided by the number of orders, and it is one of the fastest levers on a business: lift AOV and every sale earns more without finding a single new customer. Most calculators only handle product sales, but real businesses blend products, services and subscriptions. This free calculator adds them all and divides by your orders, so the AOV reflects everything you actually sell.
Products, services and subscriptions billed in the period.
Total orders or customers in the same period.
See average order value and total revenue together.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
Divide total revenue over a period by the number of orders in that period. Including services and subscription revenue, not just product sales, gives a truer picture of what an average customer transaction is worth.
Bundle products, offer an upsell or a higher tier, add a service or a subscription option, or set a free-shipping or bonus threshold that nudges order size up. Even small AOV gains compound across every order.
On Klairova you can sell digital products, services and subscriptions from one place with checkout, so the blended AOV you calculate here is something you can actually grow.