See what each user is worth. Enter your total revenue and active users to get your average revenue per user.
ARPU, average revenue per user, is your total revenue divided by your active users for a period. It tells you what an average user is worth, which is the number you compare against what it costs to acquire one. This free calculator gives you ARPU in your currency in seconds.
All revenue for the period you are measuring.
The number of paying or active users in that period.
Compare it to your acquisition cost to see if growth is profitable.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
ARPU is revenue per user for a single period, often a month. Lifetime value (LTV) is the total revenue a user brings over their whole relationship with you. ARPU is a building block of LTV.
Raise prices, sell upgrades and add-ons, or move users to higher tiers. Improving ARPU lifts revenue without needing more users.
On Klairova your sales, subscriptions and memberships flow into one wallet, so you can see revenue and users together and work out ARPU at a glance.