Make everyone who writes for you sound like you. Define your voice attributes and your words to use and avoid, then print to PDF or share a link.
Not sure how your brand should sound? Answer 6 quick questions to find your voice style, then we fill in an editable starting point.
Your voice is the consistent personality behind everything you write; tone is how that voice flexes by context. Writing them down means a guest writer, an assistant or a brand partner can all sound like you. This free generator builds a clear voice-and-tone page in minutes. Print it to PDF or share a link.
One line, then a few attributes framed as "this, not that".
The words you reach for and the ones you never use.
Hand the page to anyone who writes for your brand.
Klairova is free to use: build your brand, sell products and courses, send invoices, run campaigns and get paid, all in one place. No subscription.
Voice is fixed, it is your brand's personality and stays the same everywhere. Tone shifts with the situation: the same voice can be playful on social and calm in an error message. This page captures both.
It is often faster to keep a brand consistent by banning a few words than by describing the ideal. A short "we never say" list saves a lot of editing and keeps everyone aligned.
Everywhere you write: posts, emails, your website and your bio. On Klairova you can apply it across your email marketing, landing pages and store so every word sounds like you.