Get your three core email rates at once. Enter delivered, opens and clicks to see open rate, click-through rate and click-to-open rate together.
Your three core email metrics work together: open rate shows whether your subject lines and sender reputation earn the open, click-through rate (CTR) shows whether the whole email drives action, and click-to-open rate (CTOR) isolates how compelling your content is for the people who actually opened. This free calculator gives you all three from one set of numbers, so you can see the full funnel at a glance.
Use delivered, not sent, so bounces do not skew the rates.
Unique opens and unique clicks from your email tool.
Open rate, CTR and click-to-open, side by side.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
It varies by industry, but 20–40% is a common healthy band, and engaged creator audiences often sit higher. Compare to your own trend rather than a fixed target, especially since privacy features now inflate some open numbers.
Click-through rate (CTR) is clicks divided by delivered, so it reflects the whole email including the subject line. Click-to-open rate (CTOR) is clicks divided by opens, so it isolates how persuasive your content and links are for people who opened. CTOR is the cleaner test of the email body itself.
Lift opens with clearer subject lines and a clean, engaged list; lift clicks with one strong call to action and relevant content. Segmenting and sending to the right people moves all three at once.
On Klairova you can grow an owned audience, segment it, automate sequences and send newsletters, free to use, so you keep more of what your audience earns you.