Create clean, properly encoded UTM tracking links so your analytics knows exactly where every click came from. Fill the fields, copy the link, paste it anywhere.
UTM parameters are little tags you add to a link so analytics tools can tell you which campaign, channel and post sent each visitor. Get them consistent and your reports come alive; get them messy and your data is junk. This free builder encodes everything correctly and keeps your naming clean.
The landing page, product or post you want people to reach.
For example source = instagram, medium = social, campaign = spring_launch. Keep names lowercase and consistent.
Use it in bios, ads, emails and posts. Your analytics will group every click by these tags.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
They are tags appended to a URL (utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content) that tell analytics platforms where traffic came from. They are the standard way to attribute clicks to campaigns.
Source is the specific origin, like instagram or newsletter. Medium is the broad channel type, like social, email or cpc. Together they let you roll up or drill down on your traffic.
On their own, UTMs track visits in your analytics, not revenue per creator. Klairova goes further: it gives each creator a trackable link and ties clicks all the way through to sign-ups and sales, so you know who actually drove the money.