Free tool · No signup required

Cost Per Click Calculator

See what each click costs. Enter your ad spend and clicks to get your cost per click.

Cost per click
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Cost per click is your ad spend divided by the clicks it bought, a core efficiency metric for any paid campaign. This free calculator gives you CPC in your currency so you can compare ads and channels.

How it works

1

Enter your ad spend

The total spent on the campaign.

2

Enter clicks

How many clicks it earned.

3

Read your CPC

Lower CPC means cheaper traffic, but check what converts.

Built into Klairova, free

This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.

Frequently asked questions

What is a good CPC?

It varies widely by platform, audience and competition. A low CPC is only good if those clicks convert, so always read CPC alongside conversion rate.

How do I lower CPC?

Improve your creative and targeting, and lift relevance, platforms reward ads people engage with by charging less per click.

Do clicks become sales?

Not always. On Klairova you can attribute clicks through to sign-ups and sales, so you optimise for revenue, not just cheap clicks.