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Lead Conversion Rate Calculator

See what share of your leads become customers. Enter leads and conversions to get your lead conversion rate.

Lead conversion rate
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Lead conversion rate is the share of leads that become customers, the measure of how well you turn interest into revenue. This free calculator gives you the rate in seconds.

How it works

1

Enter your leads

How many leads you generated in the period.

2

Enter leads converted

How many became customers.

3

Read your conversion rate

Track it to see if your follow-up improves.

Built into Klairova, free

This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.

Frequently asked questions

What is a good lead conversion rate?

It varies by source and how qualified the leads are. Warm, well-nurtured leads convert far higher than cold ones. Compare to your own trend.

How do I convert more leads?

Follow up quickly, nurture with relevant content, and make the next step easy. Speed and relevance lift conversion the most.

How do I capture and track leads?

On Klairova you can capture leads on landing pages and funnels, and attribute which sources and creators actually convert.