See what share of your audience your posts actually reach. Enter your followers and accounts reached to get your reach rate.
Reach rate is the percentage of your followers (or wider audience) that a post actually reaches. On Instagram, TikTok, Facebook, YouTube, X, LinkedIn, Pinterest, Snapchat and Threads, reach rate exposes how much the algorithm is showing your content, and whether your audience is still engaged. This free calculator gives you the rate and a 1-in-N read.
Your follower or subscriber count for the platform.
The reach figure from your post or account insights.
A falling reach rate is an early warning your content needs a refresh.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
It differs by platform and account size, and organic reach has fallen across most networks. Rather than chase a benchmark, watch your own reach rate over time, a steady decline usually means the algorithm is favouring your content less.
Post formats the platform is pushing, hook people in the first seconds, encourage saves and shares, and stay consistent. Reach follows engagement.
On Klairova you can manage and analyse posts across every major platform in one place, so you can compare reach and engagement side by side.