See what each app install costs. Enter your ad spend and installs to get your cost per install.
Cost per install is your ad spend divided by the app installs it drove, the headline efficiency metric for app campaigns. This free calculator gives you CPI in your currency so you can compare campaigns and channels.
What you spent on the campaign.
How many installs that spend drove.
Compare it to what an installed user is worth.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
It varies hugely by platform, country and app category. CPI only matters next to how much an installed user is worth to you over time.
Sharpen targeting and creative, and lean on creator-led promotion, which often drives cheaper, higher-intent installs than cold ads.
On Klairova, brands run creator campaigns with trackable links and see exactly which creators drive the most installs per dollar.