FUNCIÓNLlegar a la gentePÁGINAS DE DESTINO

Una página, una oferta, lista para recibir tráfico.

Cuando pagas cada clic, la página a la que llega importa. Crea una página enfocada en un producto, un servicio, un contacto o un lanzamiento, ponle pago o un formulario y publícala en tu propio dominio.

FunciónPáginas de destino
Pensada paraMarcas
En resumenUna página que vende una sola cosa, con pago integrado, a la que apuntan tus anuncios y tus creadores.
Funciona conCampañas, Sitio web, Formularios Klairova, Outpost
CostoGratis; solo una pequeña comisión cuando se mueve dinero

Qué incluye

Pensada para el momento después del clic.

01

Cuatro usos

Vender un producto, vender un servicio, captar un contacto o armar una lista de espera.

02

40 diseños

Incluidas páginas de varios pasos.

03

Pago o consulta

La propia página cobra el dinero o recoge los datos.

04

Tu propio dominio

Envía cada anuncio y cada enlace de creador a la misma dirección.

05

Compara versiones

Prueba distintas versiones de la página.

Cómo funciona

De la oferta a la página publicada.

01Elige el uso

Luego un diseño.

02Escribe la oferta

Construye la página alrededor.

03Conecta la acción

Pago o formulario.

04Publica y envía tráfico

Desde tus anuncios y tus creadores.

Funciona con

Con qué se conecta Páginas de destino.

Más en Llegar a la gente

Leer la guía completa

La guía completa está en inglés.

Give every offer a page built to convert.

Build a focused page for a product, service, lead or launch without starting from a blank screen. Choose a design, add your offer, connect payment or a form, publish on your domain and send your traffic there.

The idea

Your homepage has to explain your whole business.

A campaign doesn't. When someone clicks an ad for one product, they shouldn't have to arrive at your homepage, find the product, read about five other things and figure out where to buy. Give that campaign its own page.

  • One offer.
  • One message.
  • One action.

Landing Pages gives you the finished structure to build it without designing a page from scratch.

Built for the moment after the click

A landing page is where your marketing has to become a decision.

  • The person has already clicked.
  • Now they need to understand:
  • What is this?
  • Why should I care?
  • What do I get?
  • Why should I trust it?
  • What do I do next?

Your landing page puts those answers in the right order and gives the visitor a clear path to buy, enquire, sign up or join.

Four types of page

Start with the job the page needs to do.

Sell a product

Show the offer, explain the value, answer the important questions and take payment directly from the page.

Sell a service

Explain what you do, who it is for and why someone should choose you, then give them a clear way to enquire.

Capture a lead

Turn traffic into contacts with a focused page and an enquiry or lead-capture form.

Launch or build a waitlist

Give an upcoming product, service or event somewhere to live before it is ready, and start collecting interested people.

40 ready-made designs

You don't start with an empty canvas.

  • Landing Pages includes 10 designs for each of the four page types:
  • 10 product pages
  • 10 service pages
  • 10 lead-capture pages
  • 10 launch and waitlist pages

Each design already has the structure, sections, buttons, imagery and form placement in place. Choose the closest starting point. Replace the content with yours.

  • Change the colours.
  • Add or remove sections.
  • Publish.

You are editing a finished page, not designing one from zero.

Multi-step pages

Some offers need more than one screen.

Landing Pages also includes 40 multi-step templates for flows where the visitor needs to move through several stages before completing the action.

  • For example:
  • Choose an option.
  • Enter your details.
  • Review the offer.
  • Pay.

The structure is already connected. You are building the flow, not figuring out how to wire every screen together.

The page can actually do something

It isn't a brochure.

Take payment

Attach a product and let people buy directly from the page. Buyers can pay by card or bank transfer in supported currencies, with the payment landing in your Klairova wallet.

Collect enquiries

If the offer needs a conversation before someone buys, turn on the enquiry form. Submissions are stored against the page and can be exported when your sales team needs them.

Publish on your domain

Put the page on a domain you own instead of sending campaign traffic to an unrelated Klairova address.

The ad, the page and your brand stay connected.

Send every source to the same offer

Point your Meta ads, Google ads, email campaigns or creator campaigns at the same page. When the traffic is connected to Klairova Campaigns, you can keep track of where the visitors came from and what they did.

Edit without a developer

  • Change the page yourself.
  • Add sections.
  • Remove sections.
  • Reorder them.
  • Update the copy.
  • Change the offer.
  • Change the price.

You don't need to open a development ticket every time the campaign changes.

Test different versions

  • Run two versions of a page and compare how they perform.
  • Try a different headline.
  • A different offer.
  • A different call to action.
  • Let the traffic tell you which version works better.

How it works

From blank idea to live campaign page.

  1. Choose the job
    • Decide what the page needs to do:
    • Sell a product.
    • Sell a service.
    • Capture a lead.
    • Launch or build a waitlist.
    • The page type gives you a starting structure designed for that job.
  2. Pick a design

    Choose from 10 designs for your page type. Start with the one closest to the offer rather than designing everything yourself.

  3. Build the page
    • Replace the template content with your own.
    • Add your copy.
    • Add your images.
    • Set your colours.
    • Add, remove or reorder sections when you need to.
  4. Connect the action

    If you're selling, attach the product so the page can take payment. If you're collecting leads, turn on the enquiry form. If you're launching something that isn't ready yet, connect the waitlist.

  5. Publish

    Publish the page on your domain. Now it has a real destination.

  6. Send your traffic

    Point your advertising, email, social traffic or creator campaign at the page. The person who clicked arrives directly at the offer they were promised.

Three ways to use Landing Pages

A product campaign

A skincare brand is launching a new SPF 50 product. Instead of sending Meta traffic to the brand's homepage, it creates a landing page specifically for the SPF. The page explains the product, shows the important details, answers objections, includes the buy button and gives the visitor nowhere else to wander.

The ad gets the click. The landing page gets the decision. The checkout gets the sale.

A high-ticket service

An agency sells a service that requires a conversation before anyone commits. Instead of forcing prospects through a generic website, the agency builds one page specifically for the offer. It explains the service, who it is for, what is included and what happens next. The page ends with an enquiry form.

Every person who fills it becomes a lead the sales team can follow up with.

A product that isn't ready

A brand is six weeks away from launching a new product. It doesn't want to wait until launch day to find out whether people care. It creates a waitlist page. The page explains what is coming and gives interested visitors one action: join the list.

Ads start running. The audience starts building. By launch day, the brand already knows who wants the product.

Landing Pages + Campaigns

Turn the page into the destination for your creator campaigns.

  • Campaigns gives each creator their own tracking link and referral code.
  • Landing Pages gives those links somewhere focused to send people.
  • So instead of:
  • Creator post → homepage → search → product → checkout
  • you can have:
  • Creator post → tracked landing page → offer → checkout
  • Klairova can then connect the creator's traffic to what happens after the click.
  • That means the page is not just where the campaign sends people.
It can be part of the measurement system too.

Landing Pages + Klairova Pixel + conversion API

If the sale happens on Klairova, tracking is already connected.

If the sale happens on your own website, Klairova can use the Klairova Pixel and Klairova Conversion API (CAPI) to receive conversion information. The Pixel tracks activity in the visitor's browser. The Klairova Conversion API (CAPI) sends conversion information from your server. If you've used Meta Pixel or Meta CAPI before, the approach will feel familiar.

The difference is that Klairova uses this information to connect conversions back to the creators driving your campaign traffic.

Landing Pages vs a Website

They solve different jobs.

  • A website is your full digital presence.
  • It can have:
  • Multiple pages.
  • Navigation.
  • A catalogue.
  • A blog.
  • About pages.
  • Contact pages.
  • Multiple products.
  • A landing page is narrower.
  • It is built around one offer and one action.
  • If someone is browsing your business, send them to the website.

If someone has clicked an ad for a specific offer, send them to the landing page.

You can use both.

Landing Pages vs starting from scratch

You can always design a landing page yourself.

  • Open Figma.
  • Design the layout.
  • Write the sections.
  • Find the imagery.
  • Build it.
  • Connect the form.
  • Connect payment.
  • Make it responsive.
  • Publish it.
  • Or you can start with a page that has already been designed for the job.
  • Klairova gives you the second option.
  • The templates don't remove control.
  • They remove the blank page.

Before you build one

A few things to know.

ONE PAGE SHOULD HAVE ONE JOB. A landing page works best when the visitor knows exactly why they are there and what they should do next. If the page starts becoming a catalogue of everything you offer, you probably need a website instead. PAYMENT REQUIRES A PRODUCT. If you want people to buy directly from the page, create the product first and attach it to the landing page.

FORM SUBMISSIONS STAY WITH THE PAGE. If the page is being used for lead capture, enquiries are stored against it and can be exported when needed. YOUR DOMAIN CAN STAY YOURS. You can publish the page on a domain you own, so campaign traffic doesn't have to leave your brand environment. CREATOR ACCOUNTS.

Landing Pages are currently available for brand accounts. Creator accounts have other Klairova tools for their own publishing and selling workflows, including Website, Link in Bio and Campus.

Comparison

Klairova Landing PagesWebsite BuilderCustom-Built PageSending Ads to Homepage
Built around one offerYesNot necessarilyYesNo
Ready-made designsYesVariesNoNo
Product checkoutYesVariesRequires setupUsually indirect
Lead captureYesVariesRequires setupUsually indirect
Multi-step templatesYesVariesBuild yourselfNo
Custom domainYesYesYesYes
No-code editingYesYesUsually requires developmentYes
Creator campaign trackingConnected to CampaignsSeparate setupSeparate setupDifficult
A/B testingYesVariesBuild yourselfNo
Designed specifically for campaign trafficYesNot necessarilyYesNo

Why Klairova

The page is only one part of the campaign.

  • The ad brings the person.
  • The landing page explains the offer.
  • The form captures the lead.
  • The checkout takes the payment.
  • The Pixel or Conversion API can report the conversion.
  • Campaigns connects the result to the source.
  • Wallet holds the money.
  • Those pieces can work together because they are part of the same platform.
  • You're not just getting a page builder.

You're getting a page that can sit inside the rest of your marketing and sales infrastructure.

Related features

  • Campaigns: Send creator traffic to the page and track what happens after the click.
  • Klairova Pixel + conversion API: Track conversions when the final purchase happens on your own website.
  • Website: Build the full site when your business needs more than one focused page.
  • Wallet: Receive payments from products sold through the page.
  • Forms: Collect information from visitors who aren't ready to buy yet.
  • Funnels: Build a longer conversion journey when one page isn't enough.

FAQ

Can people buy directly from the landing page?

Yes. Attach a product and the page can take payment by supported payment methods, with the money landing in your Klairova wallet.

Can I use my own domain?

Yes. You can publish a landing page on a domain you own or use a Klairova address.

Do I need a designer or developer?

No. The templates give you a finished starting point and the builder lets you customise the page without writing code.

Can I change the template?

Yes. The templates are starting points. You can change the copy, images, colours and sections, and add, remove or reorder sections in the builder.

What are the four page types?

  • Sell a product.
  • Sell a service.
  • Capture a lead.
  • Launch or build a waitlist.

How many designs are there?

There are 40 landing-page designs: 10 for each of the four page types. There are also 40 multi-step templates for flows that need more than one screen.

Can I build a multi-step checkout?

Yes. The multi-step templates are designed for flows where visitors move through several screens before completing the action.

Can I collect leads without taking payment?

Yes. Use a lead-capture or service template and turn on the enquiry form instead of attaching a product checkout.

Where do form submissions go?

They are stored against the landing page and can be exported when you need them.

Can I send Meta or Google ads to the page?

Yes. A landing page is designed to give your paid traffic a focused destination.

Can I send creator campaign traffic to it?

Yes. Campaigns can give creators individual tracking links that point to your landing page, allowing the campaign to attribute activity and conversions to the creator.

What if my Website handles the final purchase?

You can use Klairova Pixel and Klairova Conversion API (CAPI) to send conversion information back to Klairova when the purchase happens on your own website.

Can I run two versions of the page?

Yes. You can test different versions and compare how they perform.

What is the difference between a landing page and a Website?

A landing page is built around one offer and one action. A website represents the wider business and can contain multiple pages, products, sections and navigation.

Can creators build Landing Pages?

Landing Pages are currently a brand-account feature. Creators have other Klairova tools for their selling and publishing needs, including Website, Link in Bio and Campus.

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