Email your audience, and see what it earns.

Email marketing built into your business.

Build your contact list. Send campaigns. Automate customer journeys. Personalise your messages. Add SMS when you need it. Track what people do after they click. And when you're selling through Klairova, connect the marketing to the thing that actually matters:

What did it produce?

The email marketing system for your business

Email shouldn't be the thing you use only when you have an announcement.

• It can be the system that moves someone from:
• Subscriber
• to
• Prospect
• to
• Customer
• to
• Repeat customer.
• Outpost gives you the infrastructure to build that system.
• Manage your contacts.
• Create campaigns.
• Build automated sequences.
• Segment your audience.
• Personalise your messages.
• Send email or SMS.
• Track delivery, opens and clicks.
• Measure conversions.
• Then use what you learn to make the next campaign better.

Your contacts are the foundation

Every campaign starts with the people you're communicating with.

• Bring your existing contacts into Outpost.
• Collect new subscribers through your Klairova products.
• Keep your audience in one place.
• Then use that audience across your marketing.
• Your contact list isn't just an address book.
• It is the audience database your marketing runs on.

Build your audience through Klairova

Someone discovers you through social media.

• They click your Link in Bio.
• They visit your Website.
• They land on a Landing Page.
• They join your Faction.
• They buy your product.

Each of those interactions can become part of the relationship you build with that person. Outpost gives you the communication layer that comes after discovery. You don't have to keep asking: "How do I reach these people again?"

Campaigns

When you have something to say, create a campaign.

• A product launch.
• A new course.
• A new book.
• An event.
• A promotion.
• A newsletter.
• An announcement.
• A new service.
• Choose who should receive it.
• Write the message.
• Add your links.
• Personalise it.
• Schedule it or send it.
• Then watch what happens.

Broadcasts

Not every message needs an automation.

• Sometimes you simply need to send something now.
• That's a broadcast.
• Write the email.
• Choose your audience.
• Send.
• Or schedule it for later.

Outpost gives you the control to communicate with your audience when something actually happens.

Automated sequences

Some messages should happen every time someone takes a particular action.

• Don't send them manually.
• Build the sequence once.
• Decide what happens first.
• Decide what happens next.
• Set the timing.

Then let Outpost run the journey for every person who enters it. For example:

Day 0

Welcome them.

Day 2

Give them something useful.

Day 5

Introduce your work.

Day 8

Show them a product.

Day 12

Give them a reason to take the next step. The sequence keeps running. You don't.

Build customer journeys

The real power of automation is not sending five emails instead of one.

• It is being able to create a journey.
• Someone subscribes.
• They receive a welcome message.
• They click a particular link.
• Their next communication can reflect what they did.
• They buy.
• The communication can move forward.
• They don't buy.
• The journey can continue differently.
• The relationship becomes a system rather than a collection of one-off emails.

Segment your audience

Your entire list is not one audience.

Someone who just subscribed is different from someone who bought from you six months ago. Someone interested in your courses may not care about your books. Someone who attended your event may be interested in the next one. Someone who already bought doesn't need the same sales message as someone who hasn't.

• Segment your audience so you can send the right message to the right people.
• Better targeting.
• More relevant communication.
• Less noise.

Personalise the message

A marketing email should not feel like a database export.

• Use information from your contacts to make messages more relevant.
• Address people by name.
• Use relevant contact information.
• Build messages around the audience receiving them.
• The goal isn't to add personalisation because software allows it.

The goal is to make the message feel like it was meant for the person reading it.

Build emails without starting from zero

Start from a template.

• Or build your own.
• Use blocks to create the structure you need.
• Add:
• Text.
• Images.
• Buttons.
• Links.
• Other content blocks.
• Then make the message yours.

You can build a simple announcement or a much more structured campaign without having to design every email from a blank screen.

Schedule your sends

You don't have to send an email the moment you finish writing it.

• Schedule campaigns for the time you want them to reach your audience.
• Plan a launch.
• Prepare a week's communication.
• Set up a product announcement.
• Write ahead of time.
• Then let Outpost send it when the moment comes.

Email + sms

Sometimes email is the right channel.

• Sometimes it isn't.
• Outpost also supports SMS campaigns for messages where immediacy matters.
• An event starts soon.
• A booking has changed.
• A deadline is approaching.
• A critical update needs attention.
• Use SMS when the message deserves that level of immediacy.
• You don't need a second marketing system just to reach people by phone.

Track the entire journey

Sending the email is not the result.

The result is what happens after it. Outpost tracks the important stages of the journey:

Delivered

Did the message reach the recipient?

Opened

Did they open it?

Clicked

Did they take the next step?

Converted

Did they actually do what you wanted them to do? And when the destination and transaction happen inside Klairova, you can connect that marketing activity to the resulting action or purchase. That changes the question from: "How many people opened my email?" to: "Which email actually made money?"

From email to revenue

Imagine a course launch.

• You send:
• 10,000 emails.
• 7,800 delivered.
• 3,200 opened.
• 640 clicked.
• 94 enrolled.

• Now you know something much more useful than your open rate.
• You know that the campaign produced 94 customers.
• You can compare that campaign with the next one.
• Change the subject line.
• Change the offer.
• Change the audience.
• Change the landing page.
• Change the timing.
• Then measure again.
• That is marketing infrastructure.
• Not just email delivery.

Track the links

Outpost tracks the links inside your messages.

• So you can see which messages and links are getting people to take action.
• Your course.
• Your book.
• Your landing page.
• Your website.
• Your event.
• Your campaign.
• Your product.
• The click gives you the signal.
• The conversion tells you whether the signal mattered.

Sell through the same system

This is where Outpost becomes particularly powerful inside Klairova.

• You don't have to market something in one system and sell it in another.
• You can:
• Build the course.
• Build the book.
• Build the event.
• Build the product.
• Build the landing page.
• Build the campaign.
• Then use Outpost to communicate with the audience around it.
• The message and the thing you're selling can live inside the same ecosystem.

And where the transaction happens on Klairova, the journey can be measured through to the outcome.

How it works

Build the audience.

Market to it. Measure what happens.

1. Build your contact list

   Import existing contacts or collect new subscribers through your Klairova products.

2. Organise your audience

   Keep your contacts organised and segment them based on the audiences and communication you need to manage.

3. Choose your campaign type
   • Send a one-time broadcast.
   • Build an automated sequence.
   • Or create an SMS campaign.
4. Build the message
   • Choose a template or start from your own structure.
   • Write the content.
   • Add links.
   • Add personalisation.
5. Choose who receives it

   Send to your whole audience or the relevant segment.

6. Send or Schedule

   Send immediately or schedule the campaign for later.

7. Track the results

   See delivery, opens, clicks and downstream actions where supported.

8. Improve

   Use the results to improve your next campaign. The point isn't to send more email. It's to make the email you send work better.

Three ways to use Outpost

Launch a paid course

A creator has built a new paid course. They don't rely on one Instagram post. They build a launch campaign in Outpost.

Email 1

Something new is coming.

Email 2

Here's what you'll learn.

Email 3

Who the course is for.

Email 4

Answer the biggest objections.

Email 5

Enrollment closes tonight. The creator can see which emails generated clicks and, where the transaction is on Klairova, which resulted in enrolments. The launch becomes a measurable marketing campaign rather than a series of posts.

Build an automated customer journey

A creator collects new subscribers every day.

• Instead of manually welcoming each person, they build an automated sequence.
• New subscriber:
• Welcome email.
• Then:
• Best work.
• Then:
• Useful resource.
• Then:
• Relevant product.
• Then:
• Follow-up.
• Every new subscriber enters the same carefully designed journey.

The creator doesn't have to manually start it for anyone.

Turn an audience into repeat customers

A brand has customers who bought once but haven't returned.

Instead of sending the same promotion to everyone, the brand can build communication around its existing customers.

• New product.
• Relevant recommendation.
• Useful content.
• Promotion.
• Follow-up.

The customer relationship continues after the first transaction. The goal isn't simply another email. It is another reason to buy.

Outpost + Link in Bio

Your Link in Bio can help turn social traffic into subscribers.

• Someone discovers you.
• They click your profile link.
• They subscribe.

Now you have a direct communication channel with them. The social platform helped you acquire the audience. Outpost helps you keep communicating with it.

Outpost + Website

Your Website is the home of your business.

• Outpost is the communication layer around it.
• A visitor reads your site.
• They subscribe.
• You can later tell them:
• You published something new.
• You launched a product.
• You opened a service.
• You wrote something worth reading.
• Your website gets the visit.
• Outpost gives you another opportunity to bring the person back.

Outpost + Landing Pages

A campaign needs somewhere to send the person.

Outpost can send an email recipient directly to a focused Landing Page. For example:

Email

"Enrollment is now open." ↓

Landing page

• What the course is.
• Who it's for.
• What's included.
• The price.
• The checkout.
• ↓

Purchase

The email creates the action. The landing page handles the decision. The transaction closes the loop.

Outpost + Campus

Campus is where your paid course lives.

• Outpost is where you can market it.
• Build the course.
• Build the audience.
• Create the launch campaign.
• Send it.
• Track the clicks.
• Track the resulting enrolments where supported.

The product and the marketing system don't need to be stitched together from different platforms.

Outpost + Imprint

Have a book to sell?

• Use Outpost to build the audience around it.
• Announce the book.
• Share an excerpt.
• Tell the story behind it.
• Open sales.
• Send reminders.
• Promote launch day.
• Then send people to the book's purchase experience.

Outpost + Events

Have an event coming up?

• Use Outpost to promote it.
• Announce the event.
• Send reminders.
• Share important updates.

Drive people to the event page. And keep communicating with the people who have shown interest.

Outpost + Factions

Your Faction is your community.

• Outpost can be the communication system around it.
• Announce something new.
• Promote an event.
• Share a resource.
• Tell members about a product.
• Bring people back into the community.
• The community and the communication layer can work together.

Outpost vs social media

Social media helps you find people.

Outpost gives you a marketing system for communicating with them.

Outpost vs basic email marketing software

Outpost vs a newsletter tool

Outpost isn't just where you send your newsletter.

It is where you run the communication side of your marketing.

Before you start

A few things to know.

• YOUR CONTACT LIST IS AN ASSET.
• Don't think of your contacts as a number to grow for its own sake.
• Think about the relationship.
• Build an audience that actually wants to hear from you.
• SEGMENT WHEN IT MAKES SENSE.
• Not every person needs every message.

The better you understand your audience, the more useful your communication can become. AUTOMATE REPETITIVE COMMUNICATION. If you send the same welcome message every time someone joins, automate it. If the communication changes depending on what someone does, build the appropriate journey. DON'T AUTOMATE EVERYTHING.

• A timely announcement is often better as a broadcast.
• Automation should remove repetitive work, not remove your judgement.
• EMAIL IS NOT JUST ABOUT OPEN RATES.
• Opens and clicks tell you what happened inside the email.
• Conversions tell you what happened to the business.
• Look at both.
• SMS SHOULD HAVE A REASON.
• SMS gets attention.
• Use that attention carefully.
• Don't send an SMS simply because you can.

Why Klairova

Email marketing works best when it isn't isolated from the rest of the business.

• The person who receives your email came from somewhere.
• They might have discovered you through Instagram.
• Joined through your Website.
• Subscribed through your Landing Page.
• Entered through your Faction.
• Then bought your course.
• Or your book.
• Or your event.
• Or another product.
• Outpost sits in the middle of that journey.
• It gives you the tools to communicate with the audience.
• The rest of Klairova gives you the places to take them.

And because those things live within the same market layer, the journey can connect:

Audience

↓

Contact

↓

Campaign

↓

Click

↓

Landing page / product

↓

Purchase

↓

Revenue

That's the difference between having an email tool and having email marketing as part of your business infrastructure.

Related features

• Website: Build the home where people discover your business and subscribe.
• Landing Pages: Give campaigns a focused destination.
• Link in Bio: Turn social visitors into subscribers and customers.
• Campus: Build and sell your paid courses.
• Imprint: Publish and sell your books.
• Events: Create and sell event experiences.
• Factions: Build and manage your community.
• Campaigns: Run measurable creator marketing campaigns.
• Wallet: Receive the money generated by the products your marketing promotes.

FAQ

What is Outpost?

Outpost is Klairova's email and SMS marketing platform. It lets you manage contacts, send broadcasts, build automated sequences, segment audiences, personalise messages, track performance and connect marketing activity to downstream actions where supported.

Can I send email Campaigns?

Yes. Outpost supports one-time email broadcasts and scheduled campaigns.

Can I automate emails?

Yes. You can build automated sequences that send messages based on when someone enters the sequence and the timing you define.

Can I segment my contacts?

Yes. You can organise your audience and send relevant communication to different groups instead of treating your entire contact list as one audience.

Can I personalise emails?

Yes. Use contact information to personalise your messages.

Can I send sms?

Yes. Outpost supports SMS campaigns as well as email.

Can I Schedule email Campaigns?

Yes. You can send immediately or schedule your campaign for a later time.

Can I use email templates?

Yes. Outpost provides templates and a block-based email-building experience so you don't have to start every email from a blank screen.

Can I import my existing contacts?

Yes. You can bring existing contacts into Outpost, subject to the appropriate consent and applicable requirements for marketing communication.

Can I collect new contacts through Klairova?

Yes. Your audience can enter through Klairova products such as Website, Landing Pages, Link in Bio and Factions.

Can I export my contacts?

Yes. Your contacts are exportable.

Can I track email opens?

Yes. Outpost tracks email performance including delivery and opens.

Can I track clicks?

Yes. Links in your messages can be tracked so you can see what people clicked.

Can I track sales?

Where the destination and transaction happen on Klairova, marketing activity can be connected to resulting actions and purchases. This lets you go beyond opens and clicks and understand what your campaigns actually produced.

Can I use Outpost to launch a course?

Yes. Use Outpost to communicate with your audience and promote courses you publish on Klairova.

Can I use it to promote books?

Yes. Use Outpost to announce, launch and promote books built and sold through Klairova.

Can I use it for Events?

Yes. Use Outpost to promote events, send updates and drive your audience to the relevant event experience.

Can I use it with Factions?

Yes. Outpost can be used as the communication layer around your community.

Can brands use Outpost?

Yes. Outpost is available to creators, brands and publishers.

Can publishers use Outpost?

Yes. Publishers can use it for newsletters, audience communication, launches, promotions and other email/SMS marketing.

Is Outpost just a newsletter tool?

No. Newsletters are one use case. Outpost is a full email marketing system covering contact management, campaigns, automation, segmentation, personalisation, SMS and performance tracking.

Is Outpost a CRM?

Outpost manages the contact and marketing side of your audience, but its core purpose is email and SMS marketing rather than being positioned as a full sales CRM.