FEATUREReach peopleWEBSITE

A website made for your line of work.

Pick from 400 templates designed around real trades, from musicians and restaurants to law firms and shops. Each one arrives with a finished homepage, so you replace the content rather than design from scratch, then connect your domain.

FeatureWebsite
Built forBrands, Creators, Publishers
In shortA full website with pages, a shop, a blog and checkout, designed for your trade.
Works withLanding Pages, Link in Bio, Outpost, Klairova Forms
CostFree to use; a small fee only when money moves

What’s in it

What comes with every site.

01

400 templates

Each starts with a complete homepage, not an empty one.

02

Pages, shop and checkout

Sell directly from your own site.

03

A blog

Write from the same place you sell.

04

Lead capture

Collect email addresses as you go.

05

Your own domain

Publish at your own address.

06

Every section editable

Keep what fits and remove the rest.

How it works

From template to live site.

01Find your trade

Then the template that fits it.

02Make it yours

Words, images and colours.

03Add what you sell

Products and payments.

04Connect your domain

And publish.

Works with

What Website connects to.

More in Reach people

Read the full guide

A website built for what you actually do.

Build a proper website without starting from a blank page. Choose from 400 templates designed around real types of businesses and creators. Add your pages, products, writing and brand, connect your domain and publish.

The idea

Your website should understand your business before you start editing it.

  • Most website builders give you the same basic ingredients:
  • Home.
  • About.
  • Services.
  • Three feature boxes.
  • Testimonials.
  • Contact.
  • Then they leave you to figure out what your actual business needs.
  • But a musician needs a Tour page.
  • A restaurant needs a Menu.
  • A photographer needs Galleries and Rates.
  • An actor needs a Showreel and Credits.
  • A law firm needs Practice Areas and its Team.
  • An online shop needs a Catalogue and Cart.
  • Klairova starts there.

The templates are designed around the actual work, pages and information that different kinds of businesses and creators need to present themselves properly. 400 TEMPLATES. 400 DIFFERENT STARTING POINTS. Not one website template repeated 400 times. Each Klairova template is built for a particular type of business, profession or creative practice.

  • The page names change.
  • The sections change.
  • The copy changes.
  • The structure changes.

The things your visitors need to find are already there. And you can still change everything. The point is not to restrict what your website can become. It is to stop you from having to figure out what it should be in the first place.

Examples

Musician

  • Home
  • Music
  • Tour
  • Videos
  • Press Kit
  • Bookings

Restaurant

  • Home
  • Menu
  • About
  • Hours
  • Location
  • Bookings

Photographer

  • Home
  • Portfolio
  • Galleries
  • Services
  • Rates
  • Bookings

Actor

  • Home
  • Showreel
  • Credits
  • Photos
  • Representation
  • Contact

Law firm

  • Home
  • Practice Areas
  • People
  • Insights
  • About
  • Contact

Online shop

  • Home
  • Shop
  • Collections
  • About
  • Journal
  • Contact

The structure changes because the business changes.

Who it is for

Anyone who needs a proper home for what they do.

Creators

Build a place for your work that isn't controlled by a social platform. Show your portfolio, publish your writing, sell your products, tell people what you do and give clients, fans or customers somewhere to find everything.

Brands

Build the full digital home for your business. Show your products, take orders, publish content, capture enquiries and give your customers somewhere to understand the business beyond a social profile.

Publishers

Create a publication with a proper home for your writing. Publish articles, build an archive, grow your audience and create the foundation for subscriptions, advertising and other publishing models.

A real Website

Not a collection of social links.

Not a one-page profile. Not a homepage with five sections. Your Klairova website can include the pages and systems a real business needs.

Multiple pages

Build the full site rather than forcing everything onto one screen.

Product catalogue

Show what you sell in a proper catalogue.

Cart + checkout

Let visitors buy directly from your website.

Blog

Publish articles with their own URLs and a proper reading experience.

Lead capture

Give people a way to enquire when the sale needs a conversation first.

Custom domain

Publish on a domain you own. And when your business grows, your website can grow with it.

400 templates

Start with a website that already knows what it needs.

  • Klairova currently has 400 multi-page website templates.
  • Each one has its own:
  • Page structure.
  • Page names.
  • Sections.
  • Copy.
  • Visual treatment.
  • Business logic.
  • A musician doesn't start by deleting a pricing table.
  • A restaurant doesn't have to invent a menu page.
  • A photographer doesn't have to figure out how to structure a portfolio.
  • The template has already made those decisions.
  • You customise the result.

The homepage isn't empty either

Each homepage starts with a real structure.

At least 12 sections are already laid out for the type of business the template was designed for.

  • That can include:
  • Hero
  • About
  • Services
  • Products
  • Portfolio
  • Testimonials
  • Stats
  • Featured work
  • Calls to action
  • Contact
  • And whatever else makes sense for that particular trade.
  • You can keep them.
  • Change them.
  • Remove them.
  • Reorder them.
  • Add more.

Every section can change

Your template is a starting point, not a cage.

  • Choose different treatments for the same type of section.
  • Change your colours.
  • Replace the imagery.
  • Rewrite the copy.
  • Add sections.
  • Remove sections.
  • Reorder sections.
  • Your website can start from a template and end up looking nothing like it.

Don't need the whole template?

Take the page you do need.

Every individual page is also available through Klairova's page library. So you can start with a photographer website and realise that you prefer the About page from another template. Take it. You don't have to rebuild the entire website to get the page you want.

Sell from your Website

Your website can be the place where people discover your business and buy from it.

  • Add your products.
  • Set your prices.
  • Build your catalogue.

Let customers add products to their cart. Take payment. The money lands in your Klairova wallet. You don't need to send customers somewhere else just because they are ready to buy.

Payments

Your website can take real payments.

A customer can pay using supported payment methods and currencies. The payment is connected to the product they bought and the money is credited to your Klairova wallet. Your website isn't just showing people what you sell. It can sell it.

Write from your Website

Your blog is a real publishing system.

  • Create posts with:
  • Headings.
  • Lists.
  • Links.
  • Images.
  • Quotes.
  • Code.

Each post gets its own URL, making it easier to share and discover. You can publish regularly without needing a separate CMS just to run your blog.

Build an audience

A website can be more than somewhere people visit once.

  • Use it to publish.
  • Capture enquiries.
  • Collect leads.
  • Sell products.
  • Build an archive.

Send people to your other Klairova products. Your website becomes the place everything else can point back to.

Your domain

Make it yours.

Publish your website on a domain you own. You can also start with a Klairova address and connect your own domain later. You don't need to wait until everything is perfect before going live.

How it works

From template to your website.

  1. Find your trade
    • Choose the template that most closely matches what you actually do.
    • Don't choose based only on colour or a pretty hero.
    • Look at the pages.
    • Look at the sections.
    • Look at whether the structure makes sense for your business.
  2. Start with the right structure

    Your template already has the pages and sections your type of business typically needs. You aren't deciding from scratch what a photographer website should contain or what pages a restaurant needs.

  3. Make it yours
    • Replace the placeholder content with your own.
    • Add your images.
    • Set your colours.
    • Choose your section treatments.
    • Change the copy.
    • Add, remove and reorder anything you need.
  4. Add what you sell
    • If your business sells products, add them to your catalogue.
    • Set the prices.
    • Configure the checkout.
    • Your website can now take orders.
  5. Connect your domain

    Use your own domain or start with a Klairova address. When your domain is ready, connect it without rebuilding the website.

  6. Publish

    Go live. Now you have a proper website for your business, creator practice or publication.

Three ways to use Website

A photographer building a real home for their work

A photographer has an Instagram page and a folder of work they send to clients. They choose a photographer template. It already has galleries, portfolio sections, rates and bookings. They replace the example work with their own, add their rates, connect their domain and publish. Now the link they send to a client isn't a social profile.

It is their business.

A small business moving beyond Instagram

  • A fashion brand has been taking orders through Instagram DMs.
  • Customers ask for prices.
  • The brand sends pictures.
  • Someone sends a bank-transfer screenshot.
  • Someone manually confirms the order.
  • The brand creates a Klairova website with a product catalogue and cart.

Customers can now browse the collection, add what they want and pay from the website. Instagram can still bring the traffic. The website handles the business.

A creator turning an audience into a business

A creator has built an audience around their work but has never had a proper home online. They build a website around their practice.

  • Their work is there.
  • Their writing is there.
  • Their products are there.

Their contact information is there. Their social profiles can point back to it. Now the audience has somewhere to go when the creator wants to do more than post.

Website + Landing Pages

Know when to use each.

  • Your website is the home of the business.
  • Your landing page is the destination for a specific campaign or offer.
  • Use your website when someone needs to explore.
  • Use a landing page when someone needs to decide.
  • For example:
  • A skincare brand's website might have:
  • Home
  • Shop
  • About
  • Journal
  • Contact
  • Its campaign for a new SPF might have one landing page:

Spf 50

  • Product details
  • Benefits
  • Reviews
  • Buy

The website serves the business. The landing page serves the campaign.

Website + Lede

Your website can be the home.

Lede can be where your deeper writing lives. Publish long-form work, essays, commentary or other writing and give it a dedicated reading experience while keeping your wider website as the place people can discover everything you do.

Website + Link in Bio

Your social profile gets one link.

That link can point people to your website. Instead of choosing between your latest product, your portfolio, your writing or your contact page, your Link in Bio can act as the front door and send people into the rest of your business.

Website + Wallet

The website is where people buy.

Wallet is where the money goes. Products sold through the website are connected to your Klairova wallet, so your sales and balance don't live in separate systems.

Website vs a generic Website builder

Klairova WebsiteGeneric Website Builder
Trade-specific templates400Usually generic
Pages designed around the type of businessYesUsually build yourself
Multi-page websitesYesYes
Product catalogueYesVaries
Working cart and checkoutYesVaries
BlogYesUsually
Lead captureYesUsually
Custom domainYesUsually
No-code editingYesYes
Individual page libraryYesVaries
Klairova Wallet integrationYesNo
Connected to Klairova creator infrastructureYesNo

Website vs a landing page

If you are building the home of the business, use Website.

If you are sending traffic to one specific offer, use Landing Pages.

Klairova WebsiteKlairova Landing Page
Multiple pagesYesNo
NavigationYesUsually no
Product catalogueYesOne focused offer
BlogYesNo
Full business presenceYesNo
Campaign-specific offerPossibleCore purpose
Lead captureYesYes
CheckoutYesYes
Custom domainYesYes

Before you build

A few things to know.

  • CHOOSE THE STRUCTURE BEFORE THE COLOUR.
  • The biggest decision is choosing a template that understands your trade.
  • Changing colours takes minutes.
  • Rebuilding the right pages does not.
  • YOU DON'T HAVE TO KEEP THE TEMPLATE INTACT.
  • The template is a starting point.
  • You can change the copy, imagery, sections, layouts and colours.
  • YOU DON'T NEED YOUR DOMAIN ON DAY ONE.
  • Start on a Klairova address and connect your own domain when you're ready.
  • YOU CAN TAKE PRODUCTS WITH YOU INTO THE SITE.

If you already sell products on Klairova, your website can become another place people discover and buy them. A WEBSITE AND LANDING PAGE ARE NOT THE SAME THING. Don't turn your homepage into a landing page just because you're running an ad. Use the website for the business. Use the landing page for the campaign.

Why Klairova

A website should give your business somewhere to exist beyond the platforms that send you traffic.

  • Your Instagram can change.
  • Your TikTok can change.
  • An algorithm can change.
  • Your website is the place you control.
  • But Klairova doesn't stop at giving you the page.
  • Your website can connect to the things that make your business work:
  • Your products.
  • Your payments.
  • Your wallet.
  • Your writing.
  • Your landing pages.
  • Your campaigns.
  • Your community.
  • Your events.
  • Your other Klairova tools.
  • So the website isn't sitting outside the rest of your business.
It is part of the system.

Related features

  • Landing Pages: Build a focused page for a specific campaign, offer or conversion goal.
  • Wallet: Where the money from products sold through your website lands.
  • Lede: Publish long-form writing and give it a dedicated reading experience.
  • Link in Bio: Give your social audience a direct route into everything you do.
  • Campaigns: Send creator traffic to your website and track what happens after the click.
  • Factions: Build a community around your work, brand or business.

FAQ

Can I sell products from my Website?

Yes. Your website includes a product catalogue and working cart. Customers can purchase supported products directly from the website.

Where does the money go when someone buys?

Payments from products sold through the website are credited to your Klairova wallet.

Can I use my own domain?

Yes. You can publish on a domain you own, or start on a Klairova address and connect your own domain later.

How many Website templates are there?

There are 400 multi-page website templates designed around different businesses, professions and creative practices.

Do all 400 templates look different?

They are not simply the same site recoloured. Templates have different page structures, page names, sections and copy based on the type of business they were designed for.

Can I change the template?

Yes. Templates are starting points. You can change the copy, imagery, colours, sections and their order.

Can I use a page from another template?

Yes. Individual pages are also available through the page library, so you can pull a page you like into your website without rebuilding the entire site around that template.

Can I write blog posts?

Yes. The website includes a proper blog editor. Posts have their own URLs and support standard content such as headings, lists, links, images, quotes and code.

Can I collect leads?

Yes. You can add enquiry forms for offers that require a conversation rather than an immediate purchase.

Do I need to know how to code?

No. The website builder is designed to let you add, remove and reorder sections without code.

Can I start without a domain?

Yes. You can start on a Klairova address and connect your own domain later.

What is the difference between a Website and a landing page?

A website is the full home of your business, with multiple pages, navigation, products, writing and other information. A landing page is a focused page built around one offer and one action, usually for a campaign or specific source of traffic.

Can I use my Website with Klairova Campaigns?

Yes. You can send creator or campaign traffic to your website. When you need a more focused campaign destination, you can also use Klairova Landing Pages.

Who can use Klairova Website?

Website is available for brands, creators and publishers.

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