Give every creator their own tracked link, decide what each result is worth, and watch the results arrive creator by creator. When the campaign ends, everyone’s earnings are already worked out.
What’s in it
Each creator gets their own, so every result is credited to the right person.
A base fee, or per click, sign-up, sale, download or install, per 1,000 reached, or a revenue share. Mix them if you like.
Six creators can work on six different deals in the same campaign.
Creators can see the campaign is funded, and you can watch the budget being spent.
Brief, agreement and content submissions stay attached to the campaign.
Share results only, or include the money as well.
How it works
Write the brief and set the budget, currency, dates and attribution window.
Invite them by @tag or email, or open the campaign to applications.
Creators publish, and Klairova Pixel, KAAPI and the Klairova Mobile SDK report what happens next.
Each creator’s earnings follow from the terms you agreed.
When two creators reach the same buyer, the most recent eligible click gets the credit.
A creator’s discount code still counts if the buyer never clicked their link.
Each person’s clicks are counted once a day, so refreshing a page doesn’t inflate the numbers.
Creators see their own results, never anyone else’s.
Works with
Deliverables, dates and revisions agreed in writing before anyone starts.
AgreementA contract built from the terms you’ve already agreed, signed online by both sides.
Landing PagesOne page that sells one thing, with payment built in, for your ads and creators to point at.
Approval ChainRoute creator choices, budgets, content and payments past everyone who has to sign them off.
WalletEverything you earn in one balance, held in the currency you earned it in.
More in Agree and run the work
Brief creators, set the terms, give everyone their own tracking, and see exactly what each person drives. Clicks, signups, sales, attribution and payouts stay connected to the campaign from start to finish.
Stop treating every creator campaign like a collection of screenshots.
A creator campaign should tell you more than how many people posted. It should tell you who drove the traffic, who generated the sales, what each creator earned and what the campaign actually cost. Klairova gives every creator their own tracked link and code, records the results against that person, and keeps the commercial side of the campaign connected to the work.
So when the campaign ends, you don't just know that it worked. You know who worked.
Know who is actually moving the campaign.
Create the campaign, set the budget and attribution window, define what each creator is being paid, and bring the right people in. You can invite creators directly, accept applications from an open campaign, or find people through the creator directory. Once the campaign is running, you can see performance creator by creator instead of looking at one combined number.
And when it is time to pay, the campaign already knows what each creator is owed.
Turn campaign work into a record of performance.
Accept an invitation and your tracking link and code are created for you. Submit the content you're producing, see your own clicks and sales, and track what you've earned without waiting for the brand to send you a report. You can also run your own campaign and bring other creators into it. And when you do good work, you leave the campaign with something more useful than a screenshot:
A record of what your work actually produced.
Everything the campaign needs, connected.
Every participant gets a unique link and referral code. If someone clicks their link, that activity is attributed to them. If the buyer later enters their code instead, the sale can still be attributed to the same creator. You get creator-level results instead of one campaign-wide number.
Choose how long a click remains eligible for attribution. If multiple creators touch the same buyer, the most recent eligible click gets the sale. A discount code can also identify the creator when a buyer types it instead of following a link. The attribution rules belong to the campaign rather than somebody else's default settings.
Fund the campaign before it starts. Creators can see that the campaign has been funded, while you can watch the budget draw down as results are generated.
Not every creator has to get the same deal. Set a percentage of sales or a flat amount for each participant individually. Six creators can be in the same campaign on six different commercial arrangements.
Keep the work and the deal together. Create the brief, define what needs to be delivered, and attach the agreement to the campaign so creators aren't searching through WhatsApp or email to find what they agreed to.
Creators can submit their campaign work through the campaign itself. The work stays attached to the campaign rather than disappearing into a chat thread.
Create a shareable campaign report when the work is done. Choose whether the report shows performance only or includes financial information. That means a client, partner or internal team can see the results without necessarily seeing the campaign's money.
Suspicious click patterns are flagged so campaign spend isn't blindly attributed to traffic that does not look genuine.
From brief to payout.
Give the campaign a name, write the brief, set the budget, choose the currency, define the dates and set the attribution window. Choose where the traffic should go. That can be your own website or a landing page built in Klairova.
Invite creators by Klairova handle, email or through the creator directory. You can also make the campaign public and allow creators to apply. If someone doesn't have a Klairova account yet, they can receive the campaign invitation by email and review the terms before joining.
Each creator receives the campaign terms, deliverables and their rate. Once they accept, Klairova gives them their unique tracking link and code.
Klairova records those actions against the creator who drove them. If the purchase happens on Klairova, tracking is already built in. If it happens on your own website, you can connect Klairova Pixel, Klairova Conversion API (CAPI) or both.
Creator earnings are calculated from their attributed results according to the terms you set. Their money goes into their own Klairova wallet and can then be paid out to their own bank account. The campaign doesn't end with a spreadsheet. It ends with the people who did the work getting paid.
If you've used Meta Pixel, you already know the idea.
Meta uses a browser pixel and a server-side Conversion API to understand what happens after someone interacts with an ad. Klairova uses the same familiar approach for creator campaigns. The Klairova Pixel runs in the visitor's browser. The Klairova Conversion API (CAPI) sends conversion information from your server.
Together, they tell Klairova what happened after someone clicked a creator's link, including when that click turned into a signup or sale. That means you don't need to learn an entirely new way of tracking conversions. If your team already understands how Meta Pixel and CAPI work, the setup will feel familiar.
The Klairova Pixel is a small script you add to your website. It records the visitor's activity in the browser and connects the conversion back to the creator whose link brought them there. It is the quickest way to get started and does not require a developer.
The Klairova Conversion API (CAPI) works from your server. When an order is confirmed, your backend sends the conversion directly to Klairova. Because the conversion is reported server-side, it is not dependent on the visitor's browser successfully sending the event.
You can use the Klairova Pixel and Klairova Conversion API (CAPI) together. The Pixel gives you browser-side tracking. CAPI gives you server-side tracking. Klairova matches the events from both sources so the same sale is not counted twice. If you already use Meta Pixel and Meta CAPI, you can keep using them.
Klairova's tracking simply adds another layer: understanding which creator caused the conversion and what that creator should be credited or paid for.
Don't spend your afternoon wiring up tracking.
If your campaign sends traffic to your own website, the technical setup can be done with you by Klairova's technical team. They can install the Pixel, connect CAPI, send a test conversion and confirm that the event is being received correctly. The setup supports Shopify, WooCommerce, custom websites and other stacks.
Build the landing page in Klairova.
Funnels also show where people drop off, so you can see what happens after the creator sends the traffic.
A skincare brand wants to find out which creators can actually sell its new product. It brings six creators into one campaign. Everyone gets their own link, code and commercial terms. At the end, one creator has generated huge reach but few sales. Another has generated less traffic but far more purchases.
The brand now has evidence for its next booking decision. It knows who to increase spend with.
A creator launches a product and wants other creators to help sell it. They create a campaign, invite four people, set each person's rate and give them individual tracking. Now the creator can see who is actually generating sales and pay everyone from the same campaign. The campaign infrastructure isn't limited to brands.
Creators can use it too.
Everyone approved gets their own tracking and the brand can compare performance across the people it would never have discovered through its existing network.
A campaign should be useful after it ends.
For brands, that means the next campaign can start with evidence from the last one. For creators, it means the work can become part of a broader record of performance. Your campaign history becomes useful when you are deciding:
A few things to know.
If two creators both bring the same buyer, the most recent eligible click gets the conversion.
You choose the attribution window for each campaign.
If a buyer uses a creator's discount code instead of following their tracked link, the code can identify that creator.
Repeated refreshes from the same visitor don't continuously inflate the click count.
Each creator can see their own performance and earnings. They cannot see the performance of other creators participating in the campaign.
When you create a shareable report, you can choose whether people see financial information or performance only.
The alternative isn't always another software product.
| Klairova Campaigns | Screenshots + Spreadsheet | |
|---|---|---|
| Individual creator tracking | Yes | Usually manual |
| Sales attributed to individual creators | Yes | Estimated or manual |
| Creator-specific links and codes | Yes | Separate setup |
| Creator-specific rates | Yes | Manual |
| Brief attached to campaign | Yes | Usually separate |
| Agreement attached to campaign | Yes | Usually separate |
| Creator content submission | Yes | Usually separate |
| Live performance visibility | Yes | Manual |
| Creator can see their own results | Yes | Usually asks the brand |
| Commission calculated from results | Yes | Manual |
| Payout connected to campaign | Yes | Separate transfer |
| Shareable performance report | Yes | Manually created |
| Fraud checks | Yes | No |
Creator marketing has always had a measurement problem.
That is what turns creator marketing from a collection of posts into a measurable market.
Only when the purchase happens on your own website. If you sell through Klairova, tracking is already built in. If you sell through your own site, you can use Klairova Pixel, Klairova Conversion API (CAPI) or both.
Meta Pixel helps Meta understand what happens after someone interacts with your advertising. Klairova Pixel helps Klairova understand what happens after someone interacts with a creator's campaign link. They can run alongside each other. If you already understand Meta Pixel, the Klairova Pixel will feel familiar: it uses the same basic browser-side approach to record what happens after someone arrives on your site.
The difference is what Klairova does with that information: it connects the conversion to the individual creator who drove it, so you can measure their performance and calculate what they are owed.
Klairova Conversion API (CAPI) is the server-side version of Klairova's conversion tracking. Instead of relying on the visitor's browser to report a purchase, your server sends the conversion directly to Klairova when the order is confirmed. If you've used Meta CAPI, the concept will be familiar. You can use Klairova Pixel and Klairova CAPI together, and Klairova matches the events so the same conversion is not counted twice.
Yes. They serve different systems and can run alongside each other. Klairova can also send tracked conversions to Meta Conversions API when you connect your Meta dataset.
The most recent eligible click within the campaign's attribution window receives the conversion. If the buyer uses a creator's discount code, the code can identify the creator instead.
Yes. Invite them by email. They can review the campaign before deciding, and their invitation will be waiting when they create their Klairova account with that address.
Yes. Campaigns aren't restricted to brands. A creator can create a campaign and invite other creators to help promote their own product.
Yes. A participant can be assigned a percentage of what they sell or a flat amount. Different creators in the same campaign can have different terms.
No. Each creator sees their own clicks, sales and earnings. The campaign owner can see the performance of everyone participating.
Each creator gets a unique tracking link and referral code. The campaign uses the attribution window you set and assigns the conversion according to the campaign's attribution rules.
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