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Run the whole event. Not just the ticket sales.

• Sell tickets.
• Fill the room.
• Manage sponsors and exhibitors.
• Check people in.
• Run sessions.
• Capture leads.
• And know exactly what the event produced when it is over.

The idea

Running an event is not the same thing as selling a ticket.

• The ticket is only the beginning.
• You still have to manage:
• Who is coming.
• Who paid.
• Which ticket they bought.
• Who came through which promoter.
• Which sponsor gets what.
• Which exhibitors are attending.
• Who is speaking.
• What is happening in each session.
• Who has checked in.
• What happened at the event.
• And what the event was actually worth.
• Usually, those things end up spread across different tools.
• Tickets on one platform.
• Guest lists in a spreadsheet.
• Sponsors in another spreadsheet.
• Promoters in WhatsApp.
• The agenda in a document.
• Check-in on a printed list.
• Exhibitor leads somewhere else.
• Then, after the event, everyone starts asking questions.
• How many people actually came?
• Which promoter brought the most people?
• Did the sponsor get the leads they were promised?
• How much did the event make?
• Events puts the pieces together.
• Sell the ticket.
• Manage the people.
• Run the day.
• Track the results.
• Then use the data to make the next event better.

Who it is for

Brands

Launches, conferences, activations, trade events, customer events and corporate gatherings.

Creators

Workshops, masterclasses, meetups, community events, live experiences and paid sessions.

Publishers

Reader events, launches, awards nights, conferences and sponsored experiences. If you are bringing people together, physically, virtually or both, Events gives you the infrastructure to run it.

Build the event page

Your event needs somewhere people can understand it before they buy.

Start with a ready-made event page. Choose the structure that fits the event.

Conference

Put the agenda, speakers and event information up front.

Workshop

Lead with the outcome people will get from attending.

Launch party

Let the visual experience sell the event.

Online session

• Make the livestream and event information immediately clear.
• Then customise the page for your own event.
• The goal is simple:
• Tell people what the event is.
• Tell them when it is.
• Tell them why they should care.
• Then give them a reason to buy the ticket.

Sell different types of tickets

Not everyone should pay the same price.

• Create different ticket types with their own:
• Price.
• Allocation.
• Access.
• Availability.
• For example:

Early bird

₦25,000 150 available

Standard

₦40,000 200 available

Vip

₦75,000 50 available You can structure the event around the way people actually buy.

Handle group registrations

Corporate and group attendance doesn't always work like individual ticket sales.

• Someone may need to buy eight places for their team.
• One person pays.
• The other seven names can be added later.
• Group registrations let you handle that properly.
• Instead of:
• "Send us the names on WhatsApp."

The buyer can secure the places first and provide the attendee information afterwards.

Offer instalment payments

Expensive tickets are harder to buy as one transaction.

If an event ticket costs ₦250,000, someone may want to attend but not want to pay the entire amount immediately. Allow the ticket to be paid across several instalments. That makes higher-priced events accessible without turning your ticketing process into manual payment chasing.

And each instalment remains part of the same ticket.

Use private access codes

Sometimes you don't want to make an offer public.

• Give specific people a code.
• For example:
• Sponsors.
• Partners.
• Speakers.
• VIP guests.
• Community members.
• Internal staff.

The code can unlock free or discounted access without publishing that price to everyone else.

You decide who gets access.

Let promoters sell for you

An event can have one organiser and many people selling it.

• Give each promoter their own tracked link.
• They share it with their audience.
• Someone buys.
• The sale is attributed to the promoter.
• Now you know who actually moved tickets.
• Not who says:
• "I brought 60 people."
• But who actually brought 60 people.

That matters when you're deciding who to work with again and who deserves commission.

Know who filled the room

Promoter attribution turns promotion into something measurable.

• Imagine:
• @tobi
• 94 tickets
• @amaka
• 63 tickets
• @david
• 21 tickets
• Now you know.
• You can compare promoters.

Reward the people who actually delivered. And make future event decisions based on evidence rather than estimates.

Bring in sponsors

Sponsors aren't just logos on a flyer.

• They are buying something.
• Exposure.
• Access.
• Leads.
• Brand presence.
• Association.

Create sponsorship packages around what you are actually offering. Then manage the sponsor relationship alongside the event. And after the event, show them what the sponsorship produced.

Manage exhibitors

For many events, exhibitors aren't paying for a table.

• They're paying for access to people.
• Events lets exhibitors capture the leads they actually speak to.
• Someone visits the stand.
• The exhibitor scans their badge.
• The lead is captured.
• Now the exhibitor has something more useful than:
• "About 100 people passed our booth."
• They have actual contacts.

Run the day

The event doesn't stop being complicated just because the tickets are sold.

The real test begins when people arrive. Events gives you the tools to run what happens on the day.

Qr check-in

Every ticket can carry a QR code.

• Scan it.
• The attendee is checked in.
• No printed list.
• No searching through names.

No asking someone to prove they bought a ticket while a queue forms behind them.

Just scan and move.

Generate badges

Your registration data can feed into attendee badges.

Instead of typing names again after registration, use the information you've already collected.

Manage sessions

An event can have more than one thing happening.

• Create the agenda.
• Set session times.
• Assign rooms.
• Add speakers.

Let attendees see what is happening and when. If something changes on the morning of the event, update it. Everyone gets the current information.

Run polls and surveys

Ask the audience while the session is happening.

• Get feedback afterwards.
• Don't wait three weeks before asking people what they thought.
• The experience is still fresh.
• The information is more useful.

Let attendees network

For many events, the value isn't only what happens on stage.

It's who people meet. Give attendees a way to discover each other. Make networking part of the event experience rather than leaving it entirely to chance.

Run a livestream

Your room doesn't have to be limited to the people physically there.

• Run a livestream alongside the physical event.
• Create a separate online ticket if you want to charge for virtual attendance.
• You can have:
• Physical ticket.
• VIP ticket.
• Online ticket.
• Different audiences.
• One event.

Manage staff and vendors

An event has people working behind the scenes too.

• Staff.
• Vendors.
• Suppliers.
• Volunteers.
• Technical teams.

Track who is responsible for what. The attendee sees the finished event. Your team sees everything required to make it happen.

After the event

This is where most event platforms become less useful.

• The event happened.
• The photos are posted.
• Everyone goes home.

And nobody really knows what the event produced. Events keeps the numbers.

Attendance

Tickets sold are not the same thing as people who attended.

• Check-in tells you the difference.
• You can see:
• Tickets sold.
• Tickets checked in.
• Attendance rate.
• The gap between the two is useful information.
• It tells you what your next event needs to improve.

Sponsor return

• A sponsor shouldn't have to ask:
• "So what did we get?"
• Give them evidence.
• Reach.
• Leads.
• Attendance.
• Whatever the event actually generated for them.
• Now your sponsorship renewal conversation starts with numbers.

Promoter performance

You know who sold tickets.

You know how many. You know who actually delivered. That means you can compensate promoters based on actual performance rather than claims.

Keep the event going

If this is a recurring event, you shouldn't have to start from zero every time.

• Carry the setup forward.
• The next edition starts from what you've already built.
• Change the date.
• Update the speakers.
• Change the ticket allocation.
• Update the sponsors.
• Go again.

How it works

From idea to full room

Create the event

Add the date, location or livestream, capacity and event page.

Build the ticket structure

• Create ticket types.
• Set prices.
• Set allocations.

Add group registration where needed. Add access codes. Add instalment options for higher-priced tickets.

Bring in promoters

Create tracked links for promoters. Give each promoter their own link. Watch ticket sales come through.

Bring in sponsors and exhibitors

Create sponsorship packages. Manage exhibitors. Define what each sponsor or exhibitor receives.

Sell

• People discover the event page.
• Choose their ticket.
• Pay.
• Receive their ticket.

Prepare the day

• Build the agenda.
• Add speakers.
• Set sessions.
• Organise staff and vendors.
• Prepare badges.

Check people in

Scan the QR code on each ticket. See attendance as people arrive.

Run the event

• Manage sessions.
• Run polls.
• Enable networking.
• Let exhibitors capture leads.
• Run the livestream.

Measure

• See attendance.
• Promoter performance.
• Sponsor return.
• Leads.
• Ticket revenue.

Do it again

Use what you learned. Carry forward what worked. Build the next event from a better starting point.

Three ways to use Events

Run a paid workshop

• A creator wants to run a 30-person masterclass.
• They create the event page.
• Set 30 tickets.
• Sell them.
• Each attendee receives a QR ticket.
• At the door, every person is scanned in.

Afterwards, the creator sends a survey and has the attendance data needed to understand how the workshop performed.

Next time, they don't start from zero.

Co-host an event

• Two creators want to bring their audiences together.
• They create one event.
• Agree how the revenue will be split.
• Both promote it.
• Tickets sell.
• The agreed share is handled automatically.

Neither creator needs to collect the other's money and manually settle the event afterwards.

Run a conference with sponsors and exhibitors

• A brand is organising a 500-person conference.
• Sponsors purchase packages.
• Exhibitors get stands.
• Promoters receive tracked links.
• Attendees buy different ticket types.
• On the day, tickets are scanned.
• Exhibitors capture leads.
• Sessions run from the agenda.
• Afterwards, sponsors receive reporting.
• The organiser doesn't just know that the conference happened.
• They know what it produced.

Events + Schedule

Events and Schedule solve different problems.

• Events is for bringing multiple people together around an event.
• Conference.
• Workshop.
• Meetup.
• Launch.
• Livestream.
• Schedule is for someone booking a specific slot of your time.
• Appointment.
• Consultation.
• One-on-one call.
• Reservation.
• Webinar registration.
• Use Events when there is an event with attendees.
• Use Schedule when people are booking your availability.

Events + Wallet

Tickets generate money.

• Wallet holds the resulting earnings.
• See the revenue generated by the event.
• See each relevant transaction.
• Then use Payouts to move available funds to your bank.
• Your event isn't disconnected from the money it produces.

Events + Campaigns

Promoters need attribution.

• Campaigns can extend that attribution layer.
• Track who promoted the event.
• See who generated the response.
• Understand which distribution channels actually produced results.

Promotion becomes measurable rather than anecdotal.

Events + Factions

Your event can be the beginning rather than the end of a relationship.

• Build the community around the event in a Faction.
• Use the event to bring people together.
• Then keep them connected after everyone goes home.
• The event creates the moment.
• The Faction keeps the community.

Events vs basic ticketing tools

Events vs spreadsheets + payment links

Before you run an event

A few things to know.

• DON'T TREAT TICKETS AS THE WHOLE EVENT.
• Ticket sales tell you who bought.
• Check-in tells you who actually came.
• You need both.
• SET YOUR PROMOTER STRUCTURE BEFORE PEOPLE START SELLING.
• Give promoters their tracked links before the campaign begins.
• Then the attribution is clean from the first sale.
• AGREE CO-HOST REVENUE SHARES EARLY.

If two people are running the event together, agree the split before tickets start selling. Don't wait until the money is already in the account to have the conversation. USE ACCESS CODES FOR PRIVATE AUDIENCES. Don't create a public discount for something that should only be available to partners, speakers, sponsors or a specific community.

USE INSTALMENTS FOR HIGHER-PRICED EVENTS. If the ticket requires serious consideration, giving people a payment plan can remove a barrier without reducing the headline price. GET YOUR SPONSOR REPORTING RIGHT. Sponsors are not only buying visibility.

• Know what you promised.
• Track what happened.
• Report it afterwards.
• MAKE THE NEXT EVENT BETTER.

Attendance, promoter performance, sponsor return and lead capture aren't just reporting numbers.

They tell you what to change next time.

Why Klairova

An event is a temporary business.

• For a few weeks or months, you're selling something.
• People are paying.
• Promoters are selling.
• Sponsors are funding.
• Exhibitors are participating.
• Staff are working.
• Then, on one day, all of it has to work at once.
• Most event software handles one piece of that.
• Ticketing.
• Maybe registration.
• Maybe check-in.
• The rest lives elsewhere.
• Klairova treats the event as a complete commercial experience.
• The page sells it.
• The ticketing gets people in.
• Promoters bring people.
• Sponsors fund it.
• Exhibitors capture leads.
• The agenda runs the day.
• QR codes handle the door.
• Wallet handles the money.
• Reporting tells you what happened.
• And the next event starts with what you learned from this one.
• You're not just selling tickets.
• You're building an experience people are paying to attend.
• Run it like one.

Related features

• Schedule: For bookings, appointments, reservations and other one-person-at-a-time scheduling.
• Wallet: Where your event revenue lands.
• Campaigns: For attribution and performance across your promotional activity.
• Factions: Keep your event audience connected as a community after the event.
• Outpost: Communicate with attendees and promote upcoming events through email and SMS.
• Plug: Let other creators recommend your event and earn from the sales they generate.

FAQ

Can I run a physical event?

Yes. Events supports physical events with ticketing, registration, QR check-in, sessions, speakers, sponsors, exhibitors and more.

Can I run an online event?

Yes. You can run a livestream alongside a physical event or as the event itself. You can also create a separate ticket type for online attendees.

Can I run a hybrid event?

Yes. A physical audience and an online audience can participate in the same event using different access options.

Can I create different ticket types?

Yes. Create different ticket types with their own prices and allocations.

Can I offer early-bird tickets?

Yes. Early bird can be created as its own ticket type with its own allocation.

Can I sell vip tickets?

Yes. Create a separate VIP ticket with its own price and allocation.

Can someone buy multiple tickets for their Team?

Yes. Group registrations allow one person to purchase multiple places and provide the attendee names later.

Can people pay for expensive tickets in instalments?

Yes. Instalment tickets allow higher-priced tickets to be paid across several payments.

Can I give some people free or discounted access?

Yes. Use access codes for private or special access without publishing the offer to everyone.

Can other people sell my event?

Yes. Promoters can receive their own tracked links and promote the event to their audiences.

Can I see which promoter sold tickets?

Yes. Promoter attribution tracks tickets sold through each promoter's link.

Can I pay promoters based on their sales?

Yes. The attribution gives you an actual sales count to use when calculating promoter performance and compensation.

Can I have sponsors?

Yes. Events supports sponsorship packages and sponsor management.

Can I have exhibitors?

Yes. You can manage exhibitors and allow them to capture leads from attendees.

Can exhibitors capture leads?

Yes. Exhibitors can scan attendee badges to capture the people they interacted with.

Can I have speakers and multiple sessions?

Yes. Build an agenda with sessions, speakers, rooms and times.

Can the agenda change after I publish it?

Yes. You can update the event information as plans change.

Can I check people in with their phones?

Yes. Tickets carry QR codes that can be scanned for check-in.

Do I need a printed guest list?

No. QR check-in is designed to replace the manual process of searching through printed attendee lists.

Can attendees network?

Yes. Networking is part of the Events experience.

Can I run polls?

Yes. Use polls during sessions and surveys afterwards.

Can I run a livestream?

Yes. Livestreaming can run alongside the physical event or as an online event.

Can I have staff and vendors?

Yes. Events supports managing the people working behind the scenes and vendor responsibilities.

Can I see attendance?

Yes. Check-in data lets you compare tickets sold with people who actually attended.

Can I report results to sponsors?

Yes. Sponsor reporting can include the results and leads generated through the event.

Can two people co-host an event?

Yes. One person can own the event while giving another person an agreed percentage of the revenue.

Can co-host revenue be split automatically?

Yes. The agreed share can be applied to ticket revenue so each person's portion is handled without manual transfers.

Can I use Events for a one-on-one appointment?

That's what Schedule is for. Events is designed for experiences involving multiple attendees. Schedule is designed around people booking specific times with you.

Can I reuse an event?

Yes. Recurring events can carry their setup forward so the next edition does not need to be built entirely from scratch.

Where does my event money go?

Ticket revenue goes into your Klairova Wallet after the relevant transaction settlement.

Can I promote my event through email?

Yes. Use Outpost to communicate with your audience and promote the event.

Can other creators recommend my event?

Yes. Plug can be used to let other creators recommend supported Klairova products, including events.