Get a transparent estimate of what to charge per post, by platform, follower count and engagement rate, so you never undersell a brand deal again.
The hardest question for any creator is "what do I charge?" Price too low and you leave money on the table; too high and you lose the deal. This free calculator turns your platform, audience size, engagement and deliverable into a sensible starting range, the same way agencies ballpark a fee, so you can negotiate from a position of confidence.
Rates differ across Instagram, TikTok, YouTube and X, and a dedicated video is worth more than a story.
A higher engagement rate lifts your value; the calculator factors it in.
Use it as your opening number, then adjust for niche, usage rights and exclusivity.
This calculator is a taste of what Klairova does. Run real campaigns, track every click to every sale, send rate cards and invoices, and get paid in 160+ currencies. Free to use.
A common starting point is roughly $10 per 1,000 followers for an Instagram post, adjusted up for high engagement and down for passive audiences. This calculator applies that logic per platform and content type to give you a realistic range.
Yes. Two creators with the same follower count are not worth the same if one has triple the engagement. The calculator nudges your rate up when your engagement is strong.
Absolutely. If a brand wants to run your content as a paid ad, reuse it long-term, or stop you working with competitors, that is extra value you should price for. On Klairova you can publish a rate card with these add-ons and let brands book and pay you directly.