Venda o original. Aceite a encomenda. Licencie a imagem.

Sell the original. Take commissions. Licence the image.

• Your work can have more than one commercial life.
• Sell an original to a collector.
• Create something new for a client.
• Licence an existing image for commercial use.
• Art Marketplace gives each one a proper way to happen.
• Create your account

The problem

You make the work.

• Then someone wants to buy it.
• Or they want you to make something for them.
• Or a brand wants to use the image.
• Those are three different things.
• But they often end up happening through the same place:
• A DM.
• An email.
• A bank transfer.
• A conversation that gets buried.
• A price agreed somewhere.
• A brief sent somewhere else.
• A deposit that nobody has properly documented.
• The artwork may be valuable.
• The process around it is not.
• Art Marketplace gives the work a commercial layer.

What is Art Marketplace?

Art Marketplace gives visual artists a structured way to sell their work, accept commissions and licence images of their work.

• Sell original artwork.
• Take commissioned work.
• Licence existing images.

• Each transaction has a different purpose.
• Each has a different process.
• Each can have a different price.
• Art Marketplace keeps them distinct.

Sell original artwork

Sell the artwork itself.

Create a listing with the information a buyer needs to understand what they are purchasing.

• Title.
• Medium.
• Dimensions.
• Edition.
• Price.
• Images.

The artwork goes through the originality check before it is listed. When it sells, the buyer receives a certificate of authenticity containing the relevant information about the work. The collector gets the artwork. You get the sale. The work has a record.

Certificate of authenticity

An original artwork should have more than a payment receipt.

• The certificate of authenticity records the provenance of the piece.
• It can include:
• The artist.
• The title.
• The medium.
• The edition number.
• The buyer.
• For collectors, it creates a record of what they purchased.
• For artists, it creates a clearer history around the work they sell.

Originality check

Artwork is checked before it is listed.

• The purpose is simple:
• Make the marketplace more trustworthy.
• Buyers need to know that the work they are purchasing is what it says it is.
• Artists need a marketplace where the credibility of the work matters.

The originality check is part of that process.

Editions

Edition numbers matter when you create multiple versions of a work.

• A one-of-one piece can be:
• Edition 1 of 1.
• An editioned work could be:
• Edition 4 of 25.

The edition is part of what the buyer is purchasing. Record it accurately.

Take commissions

Someone doesn't want an existing piece.

• They want you to make something specifically for them.
• That is a different transaction.
• They tell you what they want.
• They tell you what they can spend.
• You decide whether the project works for you.
• You quote.
• They pay the deposit.
• You make the work.
• They pay the balance.
• Art Marketplace gives that process a structure.

The commission starts with a Brief

• A commission should not begin with:
• "How much?"
• "₦300k."
• "Okay."
• Then the work starts.
• The client should be able to explain what they want.
• The brief can include:
• What they want made.
• Reference images.
• Style.
• Size.
• Requirements.
• Deadline.
• The clearer the brief, the clearer the work.

The client states their budget

Before you spend time preparing a quote, you should know whether the client is financially in range. The client provides their budget range. You review the request. You decide whether it is worth pursuing. Then you quote. That saves both sides from spending time on a project that was never going to work financially.

You decide whether to take it

Not every commission is right for you.

• You can review the request before committing to the work.
• Accept it.
• Decline it.
• Or decide whether the project needs to change before you take it on.

Send the quote

Once you decide to proceed, send the client your price.

The client can then accept the quote and move forward. The price is no longer buried somewhere in a conversation. It is part of the transaction.

Get the deposit before you start

The work takes time.

• Planning.
• Research.
• Materials.
• Production.
• That time has value.

The deposit gives the client a financial commitment before you begin. You do not have to start substantial work on a promise that the client will pay later.

Complete the work

Once the deposit has been paid, make the work against the agreed brief.

• The brief gives both sides something to refer back to.
• What was requested.
• What was agreed.
• What is being produced.
• What happens next.

Get the final payment

The remaining amount is settled on delivery.

• The payment flows through your Klairova financial setup.
• The commission has moved from:
• Request.
• To brief.
• To quote.
• To deposit.
• To work.
• To final payment.

Licence the image

Sometimes someone doesn't want to buy the artwork.

• They want to use the image.
• A brand might want it for:
• Packaging.
• Advertising.
• A campaign.
• A publication.
• A product.
• Merchandise.

They don't necessarily need to own the original. They need permission to use the image. That is a licence.

The original and the rights are not the same thing

Someone can buy the painting.

Another company can want to use the image. Those are different transactions. The person who buys the artwork owns what they bought. A company that wants to reproduce or commercially use the image needs the appropriate rights. Art Marketplace lets you treat the image as a separate commercial opportunity.

Define the licence

A commercial licence should answer some basic questions.

What can they do with it?

Define the permitted use.

Where can they use it?

Define the territory.

How long can they use it?

Define the term. A licence for one campaign is not the same as unrestricted worldwide commercial use. The scope matters. The price should reflect the scope.

Keep the original

Licensing an image does not mean giving away the original artwork.

• The buyer gets the rights defined by the licence.
• You retain the original.
• The work can continue to have value beyond the first transaction.
• ONE BODY OF WORK. DIFFERENT TRANSACTIONS.
• You create a painting.
• A collector buys the original.
• That is one transaction.
• A company asks you to create another work specifically for its campaign.
• That is a commission.
• Another company wants to use the image of the original on its product packaging.
• That is a licence.
• Same artist.
• Different work.
• Different buyer.
• Different commercial transaction.
• Art Marketplace gives each one a proper process.

How it works

Sell an original

Create the listing

Add the artwork information, images, price, edition and other relevant details.

Complete the originality check

The artwork goes through the marketplace's originality check before listing.

A collector purchases it

The buyer completes the purchase.

The certificate is issued

The sale includes the relevant certificate of authenticity information.

The funds move through Klairova

The payment enters your Klairova financial flow.

Take a commission

1. The client submits a request

   They provide the brief, references, requirements and budget.

2. You review it

   Decide whether the project works for you.

3. You send a quote

   Set the price for the work.

4. The client accepts

   The client agrees to the quote.

5. The deposit is paid

   The required deposit is paid before you begin.

6. You make the work

   Complete the commission against the agreed brief.

7. Final payment

   The remaining amount is paid on delivery.

Licence an image

1. The buyer wants to use the image

   They don't need to own the original.

2. Define the use

   Set what they can use it for.

3. Define the territory

   Set where the licence applies.

4. Define the term

   Set how long they can use it.

5. Set the price

   Price the licence according to the commercial scope.

6. The licence is purchased

   The buyer receives the rights defined by the licence.

7. You keep the original

   The original artwork remains yours.

Three use cases

A painter sells an original and licences the image

A painter lists an original work. A collector buys it and receives its certificate of authenticity. Later, a fashion brand discovers the piece and wants to use the image on a limited product line. The brand does not need to own the painting. The artist licences the image for the agreed use and term.

The collector keeps the original. The artist has created another commercial opportunity around the same work.

An illustrator takes a commission

A company wants a custom illustration. Instead of agreeing everything through DMs, the client submits the request, reference material and budget.

• The illustrator reviews it.
• The project works.
• They send a quote.

• The client accepts and pays the deposit.
• The illustrator creates the work against the brief.
• The final payment is made on delivery.
• The commission has a defined beginning, middle and end.

A photographer sells and licences

• A photographer sells an original print to a collector.
• The collector receives the relevant certificate.
• Later, a company wants to use the same image in a marketing campaign.
• The company does not need to buy the print.
• It needs commercial rights to use the image.
• The photographer creates the appropriate licence.
• The company gets the permitted use.
• The photographer keeps the original.

Art Marketplace + content licence

Art Marketplace gives visual work a commercial layer.

• Content Licence deals with the rights around how work can be used.
• That distinction matters.
• The artwork is one thing.
• Permission to use its image is another.

If a brand wants to use your artwork commercially, the licence defines what it is allowed to do.

Explore Content Licence

Art Marketplace + Portfolio

Your Portfolio shows people what you make.

• Art Marketplace gives them a way to buy, commission or licence it.
• Portfolio creates the interest.
• Art Marketplace gives that interest somewhere to go.
• Explore Portfolio

Art Marketplace + Website

Your Website gives your creative business a home.

Art Marketplace gives your artwork a structured way to be sold. Use your website to tell the larger story of your practice. Use Art Marketplace when someone is ready to buy, commission or licence the work.

Explore Website

Art Marketplace + Wallet

Payments from supported artwork sales, commissions and licensing transactions can flow into your Klairova Wallet. The Wallet gives you a place to see the money generated through your Klairova activity.

Explore Wallet

Art Marketplace + Payouts

The customer pays.

The funds move into your Klairova financial flow. Your available balance sits in your Wallet. Payouts moves available funds to your configured payout account.

Explore Payouts

Comparison

ART MARKETPLACE VS SELLING THROUGH DMs

Art Marketplace vs a generic e-commerce store

Things to know

Selling the original is not the same as selling the rights

A buyer purchasing the physical artwork is not automatically purchasing unrestricted commercial reproduction rights. If someone wants to use the image commercially, the appropriate rights should be defined separately.

Licensing can be more flexible than selling

A brand may want to use the image without owning the original. That is exactly the kind of situation licensing is designed for.

The scope of a licence matters

A one-month campaign is not the same as worldwide use for several years. The permitted use, territory and duration affect what the buyer is actually purchasing.

The Brief matters

A commission becomes easier to execute when both sides understand what is being made before work begins.

Get the budget first

Knowing the client's budget before preparing a quote can save time on projects that are financially unrealistic.

The deposit matters

A deposit establishes financial commitment before substantial work begins.

The certificate matters

Collectors need to know what they bought. The certificate provides a record around the artwork and its provenance.

FAQ

What is Art Marketplace?

Art Marketplace gives visual artists a structured way to sell original work, take commissions and licence images of their work.

Who is Art Marketplace for?

It is designed for visual artists and creators whose work can be sold as an original, commissioned or licensed. This can include painters, illustrators, photographers, digital artists and other visual creators.

Can I sell original artwork?

Yes. You can list original artwork for collectors to purchase.

Do original sales include a certificate of authenticity?

Yes. Original sales include the relevant certificate of authenticity information for the artwork.

What does the certificate include?

It can record information such as the artist, title, medium, edition number and buyer.

What is an edition number?

An edition number identifies where a particular work sits within an edition.

For example, a one-of-one work can be Edition 1 of 1.

Can I take commissions?

Yes. Clients can submit commission requests with information about what they want and the budget they have available.

How do commissions work?

• The client submits the request and budget.
• You review it.
• You provide a quote.
• The client accepts.
• The required deposit is paid.
• You complete the work against the brief.
• The remaining amount is paid on delivery.

Can I decline a commission?

Yes. You can review the request before deciding whether to proceed.

Why does the client provide a budget?

It lets you know whether the project is financially realistic before you spend significant time preparing a quote.

Can I require a deposit?

Yes. The commission process includes a deposit before the work begins.

What is artwork licensing?

Licensing allows someone to use the image of your artwork for defined purposes without necessarily buying the original artwork.

Can I licence an image without selling the original?

Yes. The original and the rights to use its image can be treated as separate commercial transactions.

What can a licence define?

A licence can define the permitted use, territory and duration of the rights being granted.

Can a brand use my artwork on a product?

Yes, where you grant the appropriate rights for that use through a licence.

Do I keep the original after licensing the image?

Yes. Licensing the image does not require you to transfer ownership of the original artwork.

Can I sell the original and licence the image?

Yes. The original sale and image licence are separate commercial opportunities, subject to the applicable rights and terms.

Can I use Art Marketplace only for original sales?

Yes. You do not have to offer commissions or licensing.

Can I use it only for commissions?

Yes. The commission workflow can be used independently of selling original artwork.

Can I use it only for licensing?

Yes. Licensing can be offered independently of original sales and commissions.

Where do my payments go?

Supported payments can flow into your Klairova Wallet.

Can I withdraw my money?

Yes. Available funds can be moved through your configured payout setup.

Who can buy my artwork?

Collectors and other buyers can purchase artwork made available through the marketplace.

Who can commission me?

Anyone looking for commissioned work can submit a request, subject to the terms and availability you set.

Who can licence my work?

Brands and other organisations that want to use your artwork commercially can purchase the appropriate licence.