أرسل المنتجات واعرف ما عاد منها.

Send products to creators and know what came back.

• Put your product in the hands of creators who want to try it.
• Set the number of products you can supply.
• Creators apply.
• You approve the ones that fit.
• Ship with tracking.
• Then see what was actually posted.
• No more sending boxes into silence.
• Create your account

The problem

Seeding is easy to start.

• You choose some creators.
• Pack some products.
• Ship the boxes.
• Then the spreadsheet starts.
• Who got theirs?
• Who didn't?

• Which parcel is still in transit?
• Who said they would post?
• Who actually posted?
• Where is the link?
• Three weeks later, nobody is completely sure.
• Some creators posted.
• Some did not.
• Some never received the product.

And the spreadsheet that was supposed to track everything has become another thing nobody wants to update. The creators are not necessarily the problem. The process is. Product Seeding gives every part of the process a state.

• Applied.
• Approved.
• Shipped.
• Delivered.
• Posted.

Now you can see what actually happened.

What is Product Seeding?

Product Seeding gives brands a structured way to send products to creators in exchange for the opportunity to try and review them. You create the seeding campaign. Say what you are sending. Say how many creators you can supply.

• Set the requirements.
• Set the deadline.
• Creators apply with a reason.

• You approve the creators you want to send to.
• Their shipping address is collected.
• You ship the product.
• The tracking number is recorded.
• The delivery is recorded.
• Then the review they post is recorded against the request.
• At the end, you know what came back.

Create a seeding campaign

Start with the actual programme.

• What product are you sending?
• How many creators can you supply?
• What are you hoping they will do with it?
• When does the application close?
• Put the terms of the seeding programme in one place.
• Creators see what they are applying for.
• You know what you are running.

Creators apply

You do not have to cold-message a list and hope people respond.

• Open the seeding campaign.
• Creators apply.
• They explain why they want the product or why they are a good fit.
• Now you have a pool of people who have already put themselves forward.

You choose from applicants rather than chasing people who may not even want the product.

Approve the right creators

Not everyone who applies needs to receive a product.

• Review the applications.
• Approve the creators who fit.
• Decline the ones who don't.

And when you decline someone, you can give them a reason. That small detail matters. A creator who understands why they were declined is more likely to understand what to do differently next time than one who simply disappears from the process.

Collect the shipping address

Once a creator is approved, their shipping address is collected.

• Not buried in a DM.
• Not somewhere in a spreadsheet.
• Not chased across three messages a week after approval.
• The address belongs to the seeding request.

Ship with tracking

Record the carrier.

• Record the tracking number.
• Record when it was shipped.
• Record when it was delivered.

Now a creator who has not posted is not automatically a creator who failed to post. Maybe the product never arrived. The delivery record lets you know.

Record the review

The creator posts the review.

• The link is recorded against their seeding request.
• Now the campaign can distinguish between:
• 30 products sent.
• 30 delivered.
• 23 reviews posted.
• 7 not posted.
• That is a real number.
• Not an estimate.
• Not someone's memory.
• Not a spreadsheet someone forgot to update.

See what seeding actually returns

Seeding is often treated as a box-delivery exercise.

• It should be treated as a creator discovery exercise.
• You are putting the product into people's hands to find out:
• Who actually likes it.
• Who creates good content around it.
• Who has an audience that responds.
• Who is worth working with again.
• If 30 creators receive a product and 23 post, you know the posting rate.

If three of those creators produce exceptional work, you now have three creators worth considering for paid work.

That is where seeding becomes useful.

Seeding is not paid work

A gifted product is not the same thing as a paid campaign.

If you need a creator to produce a specific piece of content, with specific deliverables, deadlines and obligations, that is paid work.

• Use a Brief.
• Use an Agreement.
• Run it through Campaigns.
• Seeding is different.

You are putting the product in the creator's hands and giving them the opportunity to experience it and share their genuine response. Be clear about what you hope for. But do not pretend a free product is a contract.

Who it is for

Brands

• Run a seeding programme with a defined number of places.
• Choose who receives the product.
• Track every shipment.
• See what was delivered.
• Record what was posted.
• And identify the creators worth working with again.

Creators

• Discover products worth trying.
• Apply to receive them.
• Explain why you are a good fit.
• Receive the product.
• Try it.
• Post your review.
• Your application is not a cold DM that disappears into an inbox.

What it does

A seeding campaign with limits

Define what you are sending, how many creators you can supply, what you expect and when applications close.

Creators apply

Creators put themselves forward and explain why they fit.

Approval

Choose who gets the product.

Decline with a reason

Tell unsuccessful applicants why when appropriate.

Shipping address

Collect the address once a creator is approved.

Tracking number

Record the carrier and tracking number against the request.

Shipped and delivered dates

Know whether the product actually arrived.

Review link

Record the post that was actually published.

Campaign connection

Attach the seeding programme to a wider Campaign when the relationship turns into paid work.

How it works

FROM A PRODUCT TO A POST.

1. Create the seeding campaign

   Add the product, number of available places, requirements and application deadline.

2. Creators apply

   They tell you why they fit. You get a pool of people who want the product rather than a list of people you hope will reply.

3. Approve the creators

   Choose who receives the product. Their shipping address is collected as part of the process.

4. Ship the product

   Add the carrier and tracking number. The shipment has a record.

5. Watch the delivery

   See when it was shipped and when it was delivered.

6. The creator posts

   The creator reviews the product and posts their content.

7. Record the review

   The post link is stored against the request and dated.

8. Read the result

   You can now see how many products were shipped, how many were delivered and how many reviews were actually posted.

Three ways it gets used

Finding out what seeding actually returns

• A brand has been sending products to creators for a year.
• It knows how many boxes it sent.
• It does not know how many creators actually posted.
• It starts using Product Seeding.
• The next programme sends 30 products.
• 30 are shipped.
• 27 are delivered.
• 23 reviews are posted.
• Now the brand has a number it can compare against future programmes.
• Seeding has stopped being:
• "We sent out some products."
• It has become:
• "23 of 30 delivered products resulted in a review."

Working with people who volunteered

A brand wants creators who genuinely want to try its product. Instead of messaging hundreds of creators individually, it opens a seeding programme. Creators apply. They explain why they want the product. The brand chooses from people who have already shown interest. The result is a different kind of pool.

Not people the brand interrupted. People who put themselves forward.

Turning a seed into a paid relationship

• A creator receives a product through a seeding programme.
• They use it.
• They create content.
• The content performs well.
• The brand wants to work with them again.
• This time, the brand is no longer just sending a product.
• It wants a defined campaign.
• The creator moves into Campaigns.
• The paid work gets its own Brief and Agreement.
• The seed did its job.
• It helped the brand find someone worth paying.

Product Seeding + Campaigns

Seeding can be the beginning of the relationship.

• Campaigns can be what happens when you find a creator worth paying.
• Seed the product.
• See who responds.
• Find the creators worth investing in.
• Then move the paid work into Campaigns.
• Explore Campaigns

Product Seeding + creator discovery

You still need to find the right creators.

• Creator Discovery helps you find them.
• Product Seeding gives those creators a way to apply for the product.
• Discover the creators.
• Open the seeding programme.
• Let the right people put themselves forward.
• Explore Creator Discovery

Product Seeding + Agreement

If seeding turns into paid work, the relationship needs proper terms.

• The Agreement defines those terms.
• Commission.
• Deliverables.
• Usage.
• Responsibilities.
• Other commercial conditions.
• The product seed starts the relationship.
• The Agreement formalises the paid work.
• Explore Agreement

Product Seeding + Brief

If you need a specific post or deliverable, use a Brief.

• A seeding campaign can communicate what you hope creators will do.
• A Brief defines what a creator is actually required to deliver.
• That distinction matters.
• Explore Brief

Product Seeding vs sending products manually

Product Seeding vs a paid creator campaign

A gifted product and paid creator work are not the same thing.

Product Seeding handles the first. Campaigns handles the second.

Things to know

GIFTED IS NOT GUARANTEED.

• A free product buys goodwill.
• It does not automatically buy a post.
• If you need a guaranteed deliverable, that is paid work.
• SAY WHAT YOU HOPE FOR.
• Creators should know what the seeding programme is for.
• Clear expectations produce better outcomes than silent assumptions.
• DECLINE PROPERLY.
• A short reason costs little.

It can also help a creator understand why they were not selected and keep the relationship open for another programme. TRACK DELIVERY. A creator who did not post may have received the product and chosen not to. Or the product may never have arrived. Those are different situations. Record delivery so you know which one happened.

SEEDING IS NOT THE FINISH LINE. The point is not to maximise the number of boxes you send. The point is to find creators worth knowing, working with and potentially paying. THE POST IS THE OUTPUT. A shipped product is not the result. A delivered product is not the result. The review that actually gets published is what you need to record.

SEEDING CAN BECOME PAID WORK. When you find a creator who produces work you want to invest in, move the relationship into a proper campaign.

Do not turn a gifted product into an undefined obligation.

FAQ

What is Product Seeding?

Product Seeding lets brands send products to creators through a structured process where creators apply, brands approve recipients, shipments are tracked and the reviews that are posted are recorded.

Do creators have to apply?

Yes. Creators apply to open seeding campaigns and explain why they want the product.

Can a brand choose who receives the product?

Yes. Brands review the applications and approve the creators they want to send products to.

Can a brand decline an application?

Yes. A brand can decline an applicant and provide a reason.

Do creators have to post?

No. Gifted product is not automatically a contractual obligation to publish content. If you require a specific deliverable, use paid creator work with the appropriate Brief and Agreement.

Can a brand state that it hopes the creator will post?

Yes. The seeding campaign can state what the brand expects or hopes for. The distinction is that an expectation is not automatically a paid contractual deliverable.

How does shipping work?

Once a creator is approved, their shipping address is collected. The brand can record the carrier and tracking number for the shipment.

Can I see whether the product was delivered?

Yes. The shipment records include shipped and delivered dates.

Why does delivery tracking matter?

Because a creator who never received the product is different from a creator who received it and chose not to post.

Can I record the review?

Yes. The link to the creator's actual post can be recorded against the seeding request and dated.

Can I see how many creators posted?

Yes. Because each request has a state, you can see how many products were shipped, delivered and resulted in a recorded review.

Can creators find seeding opportunities?

Yes. Creators can discover available seeding opportunities and apply to the ones that interest them.

Can a brand use creator discovery to find people for seeding?

Yes. Creator Discovery can help the brand identify creators, while Product Seeding provides the application and fulfilment workflow.

Can Product Seeding become a paid campaign?

Yes. If a creator performs well and the brand wants to work with them commercially, the relationship can move into Campaigns.

Do I need a Brief for Product Seeding?

Not necessarily. Product Seeding can communicate the product, requirements and expectations. If you require a specific paid deliverable, use a Brief for that work.

Do I need an Agreement for Product Seeding?

Not inherently. If the relationship becomes paid work or involves specific contractual obligations, use an Agreement.

Can I attach seeding to a campaign?

Yes. A seeding programme can sit against a wider Campaign so the gifted product and subsequent paid work can remain connected.

What is the difference between seeding and a paid campaign?

Seeding puts the product in a creator's hands and gives them the opportunity to try and review it. A paid campaign pays the creator for defined work and deliverables.

Why should I use Product Seeding?

Because sending a product is easy. Knowing what happened afterwards is not. Product Seeding gives every stage a record, from application to approval, shipment, delivery and the review that was actually posted.