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The media kit brands ask for. Always current.

Build it once with your audience, work, case studies, services and rates. Connect your social accounts and let Klairova keep the numbers current.

Send the link. Or send the PDF. Either way, send something that looks like you know what you're doing.

The idea

Your media kit should not be a screenshot of who you used to be.

• Most media kits start as a beautifully designed PDF.
• Then the creator's audience grows.
• New brands are added.
• New campaigns happen.
• Engagement changes.
• And the same PDF keeps getting sent.
• The creator has grown.
• The document hasn't.

Klairova connects your media kit to the social accounts you choose, so the audience information in it stays current. Build it once. Keep your work, story and commercial information up to date. And every time a brand opens the live version, they see the numbers you have now.

The document that answers the brand's questions

A good media kit does more than say how many followers you have.

• A brand wants to know:
• Who are you?
• Who is your audience?
• How engaged are they?
• What kind of work do you make?

• Have you worked with brands like us?
• What did those campaigns achieve?
• What can we hire you to do?
• What does it cost?
• How do we contact you?
• Media Kit gives you a place to answer all of them.
• The result is not just a profile.
• It is a commercial document for your creator business.

Your numbers come from your accounts

Connect the social accounts you want your media kit to represent.

Klairova can pull the relevant audience information from those connected accounts instead of making you type the numbers in yourself. That means when your Instagram audience grows from 60,000 to 128,000, your media kit does not need to be rebuilt from scratch. The number changes because your audience changed.

Not because you remembered to edit a PDF.

What your Media Kit can show

The numbers

• Show the audience and performance information that matters.
• Followers.
• Reach.
• Views.
• Engagement.
• Platform by platform.

The audience

• Show brands who is actually watching.
• Age.
• Gender.
• Location.
• Audience breakdowns.

A creator with 40,000 of exactly the right people can be more valuable to a brand than a creator with 400,000 people who are not its customer.

The work

Show the work behind the numbers. Feature your strongest content. Show what you make, not just how many people follow you.

The results

Give brands evidence. Add a case study that explains the campaign, the work and what it achieved. One strong case study can do more work than a page full of logos.

The brands

Show who has trusted you before. Add the brands you've worked with so prospective clients can quickly understand the level and type of work you've already done.

Your services

• Tell brands what they can actually hire you for.
• Campaigns.
• Content creation.
• UGC.
• Events.
• Appearances.
• Reviews.
• Whatever you offer.

Your rates

Tell them what those services cost when you want to make pricing clear upfront.

Or keep your rates separate and send them to your Rate Card.

Your story

Give the numbers some context. Your bio, positioning, niche and anything else a brand needs to understand why you are the right person for the work.

Your contact

When someone reaches the end and wants to work with you, make it easy for them to get in touch.

Built for your niche

You shouldn't have to explain a generic template to make it look like your business.

• Media Kit templates are designed around different creator niches.
• Beauty.
• Fitness.
• Food.
• Travel.
• Technology.
• Business.
• Fashion.
• Publishing.
• And more.

A beauty creator's media kit should talk about launches, product discovery and trust. A fitness creator's should make room for programmes, gear and the way their audience engages with them. A travel creator needs a different story. A business creator needs a different one again. The template starts with the language and structure that make sense for your work.

You make it yours.

Your kit can be a link

Send a URL instead of another attachment.

• A live media kit means the person opening it is looking at the current version.
• You can update your information without sending every brand a new file.
• Put the link in:
• Your email signature.
• Your website.
• Your Link in Bio.
• Your social profile.
• Your pitch.
• Your proposals.
• Your DMs.
• Or wherever brands usually find you.

And yes, you can still send the PDF

Some brands still want an attachment.

Sometimes a marketing team needs to download your kit and circulate it internally. Sometimes a procurement team wants a file. That's fine. Export your media kit as a branded PDF. The PDF is generated from your current media kit, so you don't have to maintain a separate document just for brands that prefer files.

How it works

Build it once.

1. Connect your accounts

   Connect the social platforms you want represented in your media kit. These accounts provide the audience information that keeps the numbers current.

2. Choose your template

   Pick a media kit template designed for your niche. The structure and sample content are already in place.

3. Make it yours
   • Add your bio.
   • Your work.
   • Your case study.
   • Your services.
   • Your rates.
   • Your brands.
   • Your testimonials.
   • Your contact information.

   Replace the sample content with your own.

4. Review your numbers

   Your connected account information appears alongside the rest of the kit.

   Choose which platforms and information you want to show.

5. Publish

   Your media kit gets a public URL. Now you have one link you can send whenever a brand asks for your information.

6. Export when you need it

   Need a file? Export a branded PDF from the same media kit. No second document to maintain.

Three ways to use Media Kit

WHEN A BRAND ASKS, "SEND YOUR MEDIA KIT"

A brand emails asking for your rates, audience and previous work. Instead of opening Canva, finding an old file, changing the follower count and exporting another PDF, you send one link. Everything they need is there. And the audience numbers are current. The first response can be the professional one.

When your audience has outgrown your old kit

You sent your media kit when you had 60,000 followers.

Now you have 128,000. The old PDF is still sitting in your Google Drive. With a connected Media Kit, the audience information can reflect the growth without you rebuilding the document.

Your next pitch starts from where you are now.

When you want to sell yourself on more than followers

A brand is choosing between several creators.

One has a larger audience. You have the better audience for what they are selling. Your Media Kit shows the demographic breakdown, engagement, relevant content, previous work and campaign results. The conversation moves from: "How many followers do you have?" to: "How valuable is your audience for this campaign?"

Media Kit + Rate Card

They answer different questions.

• Your Media Kit says:
• Here is who I am.
• Here is my audience.
• Here is what I have done.
• Here is what I can do.
• Your Rate Card says:

Here is what those services cost. You can keep both together or link your Rate Card from the Media Kit. That way a brand can understand your value before it gets to the price.

Media Kit + Portfolio

Your Media Kit proves the audience.

• Your Portfolio proves the work.
• A media kit might say:
• 128K followers.
• 8.4% engagement.
• 41% aged 25–34.
• Beauty audience.
• Your Portfolio can then show the actual work behind those claims.
• Campaigns.
• Videos.
• Photography.
• Design.
• Writing.
• Whatever you make.
• Together, they answer both sides of the brand's question:
• Can this creator reach the right people?
• And:
• Can this creator actually make the work?

Media Kit + Campaigns

A Media Kit tells a brand what you have done.

Campaigns can show what you do next. When you run creator campaigns through Klairova, performance can be tracked at creator level. That gives you another source of evidence for future pitches:

• What did you make?
• Who did it reach?
• How many people clicked?
• How many bought?
• What did you earn?

Over time, your media kit can become more than an audience document. It can become part of the performance record of your creator business.

Media Kit + Website

Your Media Kit is designed for a specific job: helping a brand understand you as a creator. Your Website is the wider home of your work. Use your Media Kit when a brand asks: "Tell me about your audience." Send your Website when they need to explore everything you do. You can link your Media Kit from your Website and your Website from your Media Kit.

Media Kit vs a manual PDF

Media Kit vs Portfolio

Before you send one

A few things to know.

YOUR NUMBERS ARE ONLY CURRENT WHEN YOUR ACCOUNTS ARE CONNECTED. Connected accounts are what allow Klairova to keep the relevant audience information current. Your written content still belongs to you and should be updated when your positioning, services or work changes. A MEDIA KIT IS NOT A RATE CARD.

• The Media Kit explains your audience and value.
• The Rate Card explains your pricing.
• You can link one to the other.
• A MEDIA KIT IS NOT A PORTFOLIO.
• Your Media Kit should show enough work to prove your capability.
• Your Portfolio is where the work gets the space it deserves.
• DON'T TRY TO SHOW EVERYTHING.
• A brand doesn't need every piece of content you've ever made.
• Show the work that makes the argument for why they should hire you.
• THE LINK IS YOUR DEFAULT.
• If you can send the live version, do.
• The PDF is there for the brands and situations that genuinely need a document.

Why Klairova

Your audience is part of your business.

So it should not live in a document that you update whenever you remember. Klairova connects the presentation of your creator business to the information that changes underneath it.

• Your audience grows.
• Your engagement changes.
• Your work changes.
• Your rates change.
• Your case studies grow.

• Your Media Kit can change with you.
• One place to maintain it.
• One link to send.
• One current version for every brand that opens it.

Related features

• Rate Card: Give brands the pricing for the work you offer.
• Portfolio: Show the work itself.
• Social Accounts: Connect the platforms your Media Kit uses for audience information.
• Campaigns: Run measurable creator campaigns and build a record of performance.
• Website: Build the wider home for your creator business.
• Link in Bio: Give social audiences a direct route to your Media Kit and everything else you do.

FAQ

Does my Media Kit update automatically?

Audience information from connected social accounts can stay current. Written sections such as your bio, featured work, case studies, services and rates remain as you set them until you update them.

Can I still export a PDF?

Yes. You can export a branded PDF whenever you need a downloadable version.

The PDF is generated from your current Media Kit.

Can I share my Media Kit as a link?

Yes. Your Media Kit has a public URL that you can send directly to brands.

Can I choose which Social Accounts appear?

Yes. You choose the connected accounts you want represented in your Media Kit.

What information can I show?

You can include audience information, engagement, demographics, featured content, case studies, brands you've worked with, testimonials, services, rates and contact information. The exact information available for audience statistics depends on the social accounts you connect.

Can I include my rates?

Yes. You can include your rates in the Media Kit or keep them in your separate Rate Card and link to it.

Can I have different media kits?

If you work across different niches or types of brand work, separate kits can make sense because the information most relevant to one type of client may not be the same for another.

Can I use my Media Kit with my Website?

Yes. You can link your Media Kit from your Website and use the Media Kit as the more focused document when pitching brands.

Can publishers use Media Kit?

Yes. Publishers can use Media Kit to present readership, reach, placement opportunities and other information relevant to advertisers.

Do brands create media kits?

Media Kit is primarily for creators and publishers presenting themselves to brands and advertisers. Brands can, however, view creator Media Kits and use the information when evaluating creators for campaigns.