Toda conversa com uma marca chega à mesma pergunta. Coloque seus preços em um só lugar, diga exatamente o que cada um inclui e cobre à parte os direitos de anúncio e as licenças, para nunca entregá-los sem querer.
O que tem
Um Reel, um story e uma integração no YouTube são trabalhos diferentes, e podem ter preços diferentes.
Defina um prazo padrão e uma taxa de urgência para quando a marca precisa até sexta.
Junte entregas em ofertas Inicial, Campanha ou Campanha completa, para orçar rápido os acordos maiores.
Revisões, prazos e o que não entra no preço, por escrito onde a marca pode ver.
Direitos de anúncio e licenças de conteúdo têm preço próprio, porque valem mais que o post.
Cinquenta designs, um link público e um arquivo para quem ainda quiser.
Como funciona
Plataformas, entregas, serviços e pacotes.
O que cada preço inclui e o que é cobrado à parte.
O que combina com a imagem que você quer passar.
Quando a marca disser sim, vá direto para o briefing e o contrato.
Ser pago para fazer um vídeo não é o mesmo que deixar uma marca rodar o vídeo como anúncio. Cobre os direitos de anúncio à parte.
Funciona com
Os números do seu público, puxados das suas contas, para o kit que você envia nunca ficar desatualizado.
BriefEntregas, datas e revisões combinadas por escrito antes de alguém começar.
AcordoUm contrato montado a partir das condições já combinadas, assinado online pelos dois lados.
FaturaUma fatura que seu cliente paga pelo link, com lembretes que cobram por você.
Direitos publicitáriosCobre à parte quando uma marca quiser rodar seu post como anúncio dela.
Mais em Ser encontrado e contratado
O guia completo está em inglês.
Create a professional rate card for the work you sell. Set your prices by platform, deliverable, turnaround or package. Make what's included clear. Separate additional rights and services. Then give brands one link or PDF instead of typing the same prices into another DM.
"What's your rate?"
There is rarely just one thing a brand is buying.
Content creation without posting. Content plus usage rights. Each can have a different price. Rate Card lets you structure your pricing around the actual work you sell instead of forcing everything into one number.
Different platforms can have different rates.
And the other platforms you work on. Set the price that makes sense for each one.
Define exactly what the brand is buying.
Give each deliverable its own price when that makes sense for your business.
A normal turnaround and a rush job don't have to cost the same.
If a brand needs the work tomorrow instead of next week, you can make that clear in your pricing. Give your normal and expedited work the commercial terms they deserve.
Sometimes the best offer isn't a single deliverable.
Bundle the work. For example:
You don't have to build the same package from scratch every time someone asks.
Price is only one part of the deal.
Rate Card gives you somewhere to make those things clear before the conversation becomes a negotiation about what either side thought was included.
A brand paying you to create a video does not automatically mean the brand should be able to use that video as an advertisement forever. If a brand wants to take your content and use it for paid advertising, that is an additional commercial use.
Don't bundle valuable rights into a price simply because nobody thought to discuss them.
A rate card isn't just a list of numbers.
The better the information, the less time you spend answering the same basic questions.
Your pricing document is part of how a brand experiences your business.
So don't send a spreadsheet. Don't send a screenshot of your Notes app. Don't send an old Canva file with last year's prices. Choose from 50 Rate Card designs built to present creator pricing professionally. Pick the structure that fits your business.
Your Rate Card has a public URL.
Sometimes a brand wants a file.
The live version and the PDF come from the same Rate Card, so you aren't maintaining two different pricing documents.
From your prices to one professional link.
Add the platforms, deliverables, services and packages you offer.
Give each one its price.
Set turnaround information where relevant. Make additional services and rights clear.
If you sell bundled campaigns or combinations of deliverables, create them as packages rather than explaining the same combination every time a brand asks.
Choose from 50 Rate Card designs. Start with the structure that fits how you want to present your business.
Your Rate Card gets a public URL. Now you have one place to send whenever a brand asks what you charge.
The Rate Card establishes your pricing. When a brand wants to work with you, move the conversation into the rest of the commercial workflow.
WHEN A BRAND ASKS "WHAT ARE YOUR RATES?"
A brand sends you a DM asking how much you charge for an Instagram Reel. Instead of typing the answer, you send your Rate Card. They can see your Reel price, your packages, what's included and what costs extra. The conversation starts with the actual work instead of another round of basic questions.
A brand wants two Reels, four Stories and a TikTok.
A brand likes your content and wants to use it as paid advertising.
Your Rate Card already separates the content from the additional advertising rights. The brand can see that usage has its own commercial cost. The conversation becomes: "Would you like to add the advertising rights?" instead of: "Wait, I thought you could use it anywhere."
They answer different questions.
Here are the brands I've worked with.
Your Rate Card says: Here is what I charge. Together, they give a brand the information it needs to decide whether you are relevant and whether the work fits its budget.
The Rate Card shows the price.
The Portfolio shows the work. A brand can see what you charge and then immediately see the quality of work behind those prices. That makes the price easier to understand. The Rate Card doesn't need to become a giant portfolio. The Portfolio doesn't need to become a pricing document. Each does its job.
The Rate Card establishes the commercial starting point.
The Rate Card says what your normal pricing looks like.
The Agreement records what both sides actually agreed to for this particular job. Once the scope and price are settled, formalise the arrangement instead of leaving the deal scattered across email and messages.
Once the work is agreed, create an Invoice.
The invoice turns the agreed amount into a payment request. The brand pays. The money goes into your Klairova Wallet. The pricing, agreement and payment don't have to live in three unrelated systems.
| Klairova Rate Card | Price in a DM | |
|---|---|---|
| Professional presentation | Yes | No |
| Public link | Yes | No |
| 50 designs | Yes | No |
| Multiple platforms | Yes | Manual |
| Multiple deliverables | Yes | Manual |
| Packages | Yes | Manual |
| Turnaround information | Yes | Manual |
| Inclusions and exclusions | Yes | Easy to forget |
| Usage rights | Can be clearly stated | Often overlooked |
| Update once | Yes | No |
| Live current version | Yes | No |
| PDF export | Yes | No |
| Connects to Brief | Yes | No |
| Connects to Agreement | Yes | No |
| Connects to Invoice | Yes | No |
| Klairova Rate Card | Static PDF | |
|---|---|---|
| Public URL | Yes | Not inherently |
| 50 designs | Yes | You design it yourself |
| Update once | Yes | Re-export and resend |
| Current version always available | Yes | Recipients may have old copies |
| PDF export | Yes | Yes |
| Connected to Brief | Yes | No |
| Connected to Agreement | Yes | No |
| Connected to Invoice | Yes | No |
| Connected to Wallet | Yes | No |
| Built into your creator business infrastructure | Yes | No |
A few things to know.
YOUR RATE CARD IS YOUR NORMAL PRICING. Publishing a Rate Card does not mean every job has to use exactly the listed price. If a project has unusual requirements, you can still negotiate or create a custom quote. MAKE THE SCOPE CLEAR. A price without a scope creates room for misunderstanding. State what the brand gets for the price.
Pricing is part of the infrastructure of a creator business.
No. Rate Card gives you a professional way to publish your normal pricing if you want to. You can still handle custom quotes privately when a project requires something different.
Yes. You can set different prices for different platforms and deliverables.
Yes. You can bundle multiple deliverables into packages and give each package its own price.
Yes. You can make turnaround part of your pricing where that makes sense for your work.
Yes. You can clearly state what each price covers and what is excluded.
Yes. Additional rights such as advertising usage can be treated separately from your base content price.
You can structure your pricing however you choose, but it is often useful to distinguish content creation from additional usage rights so both sides know exactly what they are paying for.
Yes. Different types of work may require different pricing structures. For example, your brand collaboration rates may be different from your UGC rates.
Yes. You can share the public link or export a branded PDF.
Yes. Update the Rate Card and the current version is available at the same public address.
No. Your public Rate Card can be shared with prospective clients as a link.
Yes. Your Media Kit can show the audience and work behind your business, while the Rate Card shows the prices.
Yes. Your Portfolio shows the work, while the Rate Card shows what that work costs.
Yes. The Rate Card can lead into the rest of the commercial workflow: define the work with Brief, formalise it with Agreement, request payment with Invoice and receive the money in your Wallet.
Yes. Rate Card is for creators and publishers who need to present pricing for the work, services, placements, deliverables or packages they sell.
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