Guias, estudos de caso e novidades do produto para criadores, marcas e editores.
Impressions tell you who might have seen something. Attribution tells you what they did next. That gap is worth billions.
8 de jan. de 2026 · 4 min de leitura · Ler o artigo
Usage rights are where most creator deals either make money or leave it on the table. The conversation is rarely had clearly enough.
19 de out. de 2026 · 2 min de leitura
The most strategic creators in 2026 are not waiting for brands to run ads on their content. They are running ads themselves.
24 de set. de 2026 · 2 min de leitura
A campaign is a transaction. A partnership is a business relationship. The economics of the two are completely different.
10 de set. de 2026 · 2 min de leitura
The most efficient brands are not treating creator content as campaign-specific. They are treating it as a reusable asset class.
24 de ago. de 2026 · 2 min de leitura
Spark Ads let brands put media spend behind content that already works. The results consistently outperform content built for ads.
17 de ago. de 2026 · 2 min de leitura
Brands send product. Creators receive product. Content rarely appears. The breakdown is almost always a briefing problem.
9 de jul. de 2026 · 2 min de leitura
Partnership Ads let brands amplify creator content with creator credibility intact. That combination is harder to achieve than it sounds.
25 de jun. de 2026 · 2 min de leitura
The quality of your client reporting is the single strongest predictor of client retention in creator marketing. Here's what good looks like: and why most agencies aren't there yet.
10 de jun. de 2026 · 4 min de leitura
At enterprise scale, the bottleneck in creator marketing is almost never creative or budget. It's process. Here's what the workflow infrastructure that actually works looks like.
8 de jun. de 2026 · 5 min de leitura
A talent agency that can show prospective brands exactly what their creators have driven: in numbers, not narratives: is negotiating from a fundamentally different position.
5 de jun. de 2026 · 4 min de leitura
Brands that have been running attributed creator programmes for two or more years are starting to see something the brands that just started cannot yet have: compounding data advantage.
3 de jun. de 2026 · 4 min de leitura
Most creator attribution tools were designed for brand marketing teams, not agencies. The requirements are different: and the gaps are significant when you're managing multiple clients at once.
1 de jun. de 2026 · 4 min de leitura
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