Votre publication est une chose. La diffuser en publicité en est une autre.

Your post is one product.

Ad rights are another. A brand pays you to create a post. That pays for the content. Then they want to put ₦5 million behind it in advertising and run it from your account for 90 days.

• That's not the same thing.
• Price it separately.
• Set the terms.
• Approve the request.

Get the money committed before access changes hands.

The idea

Creators have been giving away ad rights for years without realising they were giving anything away.

• The deal sounds simple:
• "Create this Reel for us."
• You agree on a fee.
• You make the Reel.
• You publish it.
• Then the brand says:
• "Can we boost it?"
• Or:

• "We'd like to run it as an ad for three months."
• Or:
• "We want to put media spend behind all the content from this campaign."
• And because nobody priced that part of the deal, the answer becomes:
• "Sure."
• That's where the problem starts.
• The brand isn't simply asking to have the content.
• They're asking to put paid distribution behind it.
• They're asking to reach people who may never have seen the original post.
• They're associating your name, account and content with a paid campaign.
• And they want to do it for a defined period of time.
• That has value.
• Ad Rights gives that value a price.

The difference between a post and Ad Rights

Imagine you charge ₦250,000 for a Reel.

The Reel gets published to your audience. That is the content. Now imagine the brand wants to take that same Reel and put ₦10 million of media spend behind it. They want to run it for 90 days. They want it across Instagram and Facebook. They want to use your account and your content to reach an audience far beyond your organic followers.

The ₦250,000 paid for the Reel. It did not necessarily pay for all of that advertising use. Ad Rights is where you price the second thing.

The three things that determine the price

Platform

• Where will the brand run the advertising?
• Instagram?
• Facebook?
• TikTok?
• Multiple platforms?
• The platform matters because the permission being granted is different.

Scope

• What exactly can they advertise?
• One Reel?
• Three posts?
• Everything created for the campaign?
• A specific set of assets?
• The broader the scope, the more valuable the right.

Duration

• How long can they run it?
• 30 days.
• 90 days.
• 180 days.
• One year.
• Forever?

Duration is especially important because an open-ended permission can keep your content working for the brand long after the original campaign is over.

Price it before the request arrives

The easiest negotiation is the one you don't have to start from scratch.

Put Ad Rights pricing on your Rate Card. For example:

Instagram Ad Rights

• 30 DAYS, ₦X
• 90 DAYS, ₦Y
• 180 DAYS, ₦Z

TikTok Ad Rights

• 30 DAYS, ₦X
• 90 DAYS, ₦Y
• 180 DAYS, ₦Z

Multi-platform

• 30 DAYS, ₦X
• 90 DAYS, ₦Y
• 180 DAYS, ₦Z
• Now the brand knows.
• You know.
• Your manager knows.

And nobody has to decide what the right price is after the brand has already started asking for access.

Every request comes to you

A brand doesn't automatically get permission because you once agreed to work with them.

They make a request. You see:

Who

The brand requesting the rights.

Platform

Where they want to advertise.

Scope

Which content they want to use.

Duration

How long they want access.

Fee

• What they are paying.
• Then you decide.
• Approve.
• Or refuse.

Nothing happens simply because a brand asked.

The money is committed first

This matters.

You should not have to give a brand access to your content and then spend the next three weeks asking: "Hi, just following up on payment." With Ad Rights, funds are committed before the access changes hands. The commercial commitment comes first.

• Then the permission.
• That gives both sides clarity.
• The brand knows the rights are secured.
• You know the money is committed.

Access has an end date

A permission without an end date is very easy to forget.

• Three months becomes six.
• Six becomes a year.
• The campaign is supposedly finished.
• The advert is still running.
• Your face is still attached to it.
• Your content is still being used.
• Ad Rights puts duration into the deal.
• 90 days means 90 days.
• When the term ends, access can be revoked.

The permission doesn't quietly become permanent because everyone forgot about it.

You control the association

This isn't only about money.

• Your name and your content are part of the advertising.
• You may be happy for a brand to use your post as an advert this quarter.
• You may not want it running next year.
• You may be comfortable with Instagram but not another platform.

You may approve one piece of content but not everything you created for the campaign. The right belongs to you. So should the decision.

For creators

Ad Rights lets you turn something that was previously treated as an informal favour into a defined commercial product.

• Set your prices.
• Choose your terms.
• Receive requests.
• Approve or refuse.
• Get the funds committed.
• Control the duration.

Get paid for the additional value you're creating for the brand.

For brands

Brands don't want vague permission either.

• You need to know:
• What you can run.
• Where you can run it.
• How long you can run it.
• What it costs.

Whether the creator has approved it. And whether the funds are committed. Ad Rights gives the brand a defined permission rather than an informal message saying:

"Yeah, you can boost it."

Ad Rights is not a content licence

These are related.

They are not identical.

Ad Rights

• The brand wants to run your content as paid advertising.
• For example:
• Your Instagram Reel is published from your account.
• The brand wants to put paid media behind it and run it as an advert.

Content licence

• The brand wants to use your content themselves.
• For example:
• They want to download the video and use it on their own Instagram account.
• Or website.
• Or paid channels.
• Or other specified media.
• The commercial rights are different.
• So price them differently.
• Don't let "usage rights" become one giant undefined line in your rate card.

How it works

From price to expiry

Set your prices

Define what Ad Rights costs based on platform, scope and duration.

Put those prices on your Rate Card.

A brand requests rights

The brand specifies the content, platform and duration they want.

Review the request

You see exactly what they are asking for and what they are paying.

Funds are committed

The money is committed before access is granted.

Approve

• You accept the request.
• Or refuse it.
• The decision remains yours.

Access is granted

The agreed advertising rights become active for the agreed scope and duration.

The term ends

The agreed period expires.

Access is revoked

The permission can be withdrawn rather than silently continuing forever.

Three ways to use Ad Rights

Turn a boost request into revenue

• A creator charges ₦300,000 for a campaign Reel.
• The brand loves the result and asks to run it as a paid advert for 90 days.
• Previously, the creator might have said:
• "Sure."
• Now they can say:
• "Absolutely. 90-day Ad Rights for Instagram is ₦250,000."
• The brand pays for the additional commercial value.
• The creator doesn't give it away.

Price a large campaign properly

A brand wants five creator videos and wants to run all five as paid ads across Meta for six months.

• That's not simply:
• "Five videos."
• It is:
• Five pieces of content.
• Plus paid advertising rights.
• Across defined platforms.
• For a defined duration.

The creator can price each part of the deal properly instead of burying everything inside the content fee.

End the association when you want

• A creator is happy for a skincare brand to run their content during a launch.
• They agree to 90 days.
• The 90 days ends.
• The campaign ends.
• The creator doesn't want the advert associated with them indefinitely.
• Because the term was defined from the beginning, the right has an end.

The creator doesn't have to discover eight months later that an old advert is still running.

Ad Rights + Rate Card

Your Rate Card is where you tell brands what your work costs.

• Ad Rights belongs there.
• Instead of waiting for a brand to ask:
• "How much to boost it?"
• you can already have:
• Instagram, 30 days.
• Instagram, 90 days.
• TikTok, 30 days.
• Multi-platform, 90 days.
• The brand can understand the commercial structure before the negotiation starts.

Ad Rights + Agreement

The Rate Card establishes the price.

The Agreement establishes the deal. Ad Rights provides the specific request and permission around paid advertising use. Together:

Rate Card

What it costs.

Agreement

What both sides agreed.

Ad Rights

The specific advertising permission.

Ad Rights + Campaigns

The Campaign is the wider commercial engagement.

• Ad Rights is one of the rights that can exist inside that engagement.
• A campaign might include:
• Content creation.
• Posting.
• Ad Rights.
• Content licences.
• Exclusivity.
• Other deliverables.

Keeping Ad Rights separate means you can see exactly what the brand is paying for rather than hiding every commercial right inside one vague campaign fee.

Ad Rights + Content Licences

These two should not be confused.

• A brand can want to run your post as an advert from your account.
• Or it can want to take the content and use it itself.
• Those are different permissions.
• Ad Rights handles the first.
• Content Licences handles the second.
• If a brand wants both, price both.

Ad Rights + Wallet

Once the brand's funds are committed and the request is approved, the financial side is connected to Wallet. The money shouldn't disappear into some unrelated payment trail.

The right is granted. The payment is accounted for. The resulting earnings belong in the same financial system as the rest of your Klairova business.

Ad Rights vs including everything in your content fee

The point isn't to make a brand pay twice for the same thing.

It is to stop treating two different commercial rights as if they were automatically the same thing.

Ad Rights vs a content licence

One is not a replacement for the other.

A brand may need one. Or both.

Before you grant Ad Rights

A few things to know.

• DON'T SAY "USE IT AS YOU LIKE."
• That sentence can be worth a lot of money.
• If you mean:
• Instagram only.
• 90 days.
• One Reel.
• Paid media only.
• Say exactly that.
• PRICE THE DURATION.
• A 30-day permission and a 12-month permission are not the same product.
• If you don't price duration, you leave a major part of the value undefined.
• PRICE THE PLATFORM.
• Meta.
• TikTok.
• Other platforms.
• Don't assume that one permission should automatically cover everything.
• DEFINE THE SCOPE.
• One Reel is not the same as every piece of content you create for the campaign.
• If they want more, price more.
• DON'T GRANT ACCESS BEFORE THE COMMERCIAL COMMITMENT.
• The current Ad Rights flow commits funds before access changes hands.
• That protects the commercial sequence.
• THE BRAND SHOULD KNOW WHAT IT HAS BOUGHT.
• The cleaner the permission, the easier the relationship.

Nobody should need to search through a six-month-old WhatsApp conversation to answer:

"Can we still run this?" SET AN END DATE. If you don't want the association forever, don't grant an indefinite right.

Why Klairova

The creator economy has spent years treating content as the only thing being sold.

• But content creates more than one kind of value.
• There is the value of making it.
• There is the value of publishing it to your audience.
• There is the value of giving a brand permission to use it.
• And there is the value of putting paid distribution behind it.
• Those things should not automatically collapse into one price.

Ad Rights gives creators a commercial line for something brands already spend serious money on: turning creator content into advertising.

• Price it.
• Define it.
• Approve it.
• Get paid for it.
• And decide when it ends.

Because your content can keep making money for a brand long after the original post is finished.

Related features

• Rate Card: Put your Ad Rights pricing in front of brands before the negotiation begins.
• Content Licences: Charge for brands using your content on their own channels and other agreed media.
• Agreement: Put the commercial terms into a formal agreement.
• Campaigns: Manage the wider campaign that the advertising rights belong to.
• Wallet: Track and receive the money generated from your Klairova business.
• Social Accounts: Connect the social accounts where your content is published.

FAQ

What are Ad Rights?

Ad Rights lets a creator sell a brand permission to run the creator's content as paid advertising. The permission can be priced according to the platform, scope and duration.

Is Ad Rights the same as a normal content fee?

No. A content fee pays for the creation or publication of content. Ad Rights covers the additional permission for a brand to use that content as paid advertising.

Can a brand run my post as an ad without Ad Rights?

They should not assume that your content fee automatically includes paid advertising rights. Ad Rights exists so that this permission can be separately defined and priced.

Can I charge for Ad Rights separately?

Yes. That is the core purpose of the feature. You can define pricing based on platform, scope and duration.

Can I put Ad Rights on my Rate Card?

Yes. This is one of the intended uses. Putting the pricing on your Rate Card means brands can understand the cost before requesting the right.

Can I set different prices for different platforms?

Yes. The pricing model supports platform-specific pricing.

Can I set different prices for different durations?

Yes. Duration is one of the core pricing dimensions. You can price different terms such as 30, 90 or 365 days.

Can I limit which content the brand can use?

Yes. Scope is part of the request. You can define whether the right applies to one specific post, a set of assets or a broader scope.

Does the brand automatically get Ad Rights when they buy my content?

No. Ad Rights is a separate permission. The creator controls whether to approve the request.

Do I have to approve every request?

Yes. Every request comes to you and you can accept or refuse it.

Is the money paid before the brand gets access?

The Ad Rights flow commits the funds before access changes hands.

Can I set an expiry date?

Yes. Duration is part of the right. When the agreed term ends, access can be revoked.

What happens when the term ends?

The right can be revoked. The permission does not have to remain open indefinitely.

What if a brand wants to extend the Ad Rights?

The additional period should be treated as a new commercial request rather than an assumption that the original permission continues forever.

Can I refuse a brand's Ad Rights request?

Yes. Nothing happens automatically. The request remains subject to your approval.

What is the difference between Ad Rights and Content Licences?

Ad Rights is for a brand running your content as paid advertising. A Content Licence is for a brand using your content through the broader usage rights defined in that licence, such as using the asset on its own channels or other agreed media.

They are different commercial permissions.

Can a brand need both?

Yes. For example, a brand may want to run your content as paid media and also use the same asset on its own website and social channels.

Those permissions should be defined separately.

Do Ad Rights only apply to Instagram?

No. The pricing model is platform-specific, and the source explicitly gives Meta/Instagram/Facebook and TikTok as examples.

Can I charge for multi-platform Ad Rights?

Yes. If a brand wants to run the content across multiple platforms, the scope and platform coverage should be defined and priced accordingly.

Can Ad Rights be part of a campaign?

Yes. A campaign can include Ad Rights as one of its commercial components.

Does Ad Rights track the money?

The funds committed for the request are connected to the financial side of Klairova, with Wallet serving as the relevant financial layer.

Can brands use Ad Rights?

Yes. Brands are the buyers of the advertising permission, while creators are the parties granting it.