Guides, case studies and product news for creators, brands and publishers.
Impressions tell you who might have seen something. Attribution tells you what they did next. That gap is worth billions.
Jan 8, 2026 · 4 min read · Read the article
Performance deals feel risky until you understand how to structure them. Here's how to negotiate your first one: from setting your floor rate to documenting the agreement.
Mar 27, 2026 · 4 min read
One-off campaigns produce one-off results. The brands with the best creator ROI have built programmes that improve with every cycle: compounding data, relationships, and performance.
Mar 25, 2026 · 4 min read
Sponsorship income is transactional. Creator equity: data, audience ownership, IP, and long-term brand stakes: compounds. Here's what it looks like to build the second.
Mar 23, 2026 · 4 min read
A bad bio isn't a missed opportunity to be poetic. It's a missed opportunity to close a deal. Here's what brands are looking for: and what most creators never give them.
Mar 20, 2026 · 4 min read
Most campaigns that underperform share the same five structural gaps. The campaigns that convert consistently share the same five things done right.
Mar 18, 2026 · 4 min read
Reach built the creator economy. Results will define its next decade. The shift is structural: and it's already changing who gets paid, and how much.
Mar 16, 2026 · 4 min read
The way most brands find creators is optimised for the wrong thing. Follower count is visible and easy to compare. Conversion history is better: and it's now accessible.
Mar 11, 2026 · 4 min read
When attribution is tracked properly, creator campaigns for SaaS and consumer products consistently outperform paid social on cost per signup. Here's the data.
Mar 7, 2026 · 3 min read
A signed agreement takes five minutes. A payment dispute without one can take months. Here's exactly what every creator contract should cover.
Mar 3, 2026 · 4 min read
Every time a brand has to email you three times to schedule a discovery call, there's a real chance they message someone else instead. The fix takes about ten minutes to set up.
Feb 28, 2026 · 3 min read
An ambassador programme is not a retainer arrangement with ten creators who post occasionally. Done right, it's a sustainable acquisition channel with compound ROI.
Feb 25, 2026 · 4 min read
Pay-per-click, pay-per-signup, revenue share: performance deal structures are now accessible to brands of any size. Here's how they're structured and why both sides benefit.
Feb 21, 2026 · 4 min read
Open an account in a few minutes. You pay nothing to use it; a small fee applies only when money moves through Klairova.
Create your free account