Guides, case studies and product news for creators, brands and publishers.
Impressions tell you who might have seen something. Attribution tells you what they did next. That gap is worth billions.
Jan 8, 2026 · 4 min read · Read the article
Usage rights are where most creator deals either make money or leave it on the table. The conversation is rarely had clearly enough.
Oct 19, 2026 · 2 min read
The most strategic creators in 2026 are not waiting for brands to run ads on their content. They are running ads themselves.
Sep 24, 2026 · 2 min read
A campaign is a transaction. A partnership is a business relationship. The economics of the two are completely different.
Sep 10, 2026 · 2 min read
The most efficient brands are not treating creator content as campaign-specific. They are treating it as a reusable asset class.
Aug 24, 2026 · 2 min read
Spark Ads let brands put media spend behind content that already works. The results consistently outperform content built for ads.
Aug 17, 2026 · 2 min read
Brands send product. Creators receive product. Content rarely appears. The breakdown is almost always a briefing problem.
Jul 9, 2026 · 2 min read
Partnership Ads let brands amplify creator content with creator credibility intact. That combination is harder to achieve than it sounds.
Jun 25, 2026 · 2 min read
The quality of your client reporting is the single strongest predictor of client retention in creator marketing. Here's what good looks like: and why most agencies aren't there yet.
Jun 10, 2026 · 4 min read
At enterprise scale, the bottleneck in creator marketing is almost never creative or budget. It's process. Here's what the workflow infrastructure that actually works looks like.
Jun 8, 2026 · 5 min read
A talent agency that can show prospective brands exactly what their creators have driven: in numbers, not narratives: is negotiating from a fundamentally different position.
Jun 5, 2026 · 4 min read
Brands that have been running attributed creator programmes for two or more years are starting to see something the brands that just started cannot yet have: compounding data advantage.
Jun 3, 2026 · 4 min read
Most creator attribution tools were designed for brand marketing teams, not agencies. The requirements are different: and the gaps are significant when you're managing multiple clients at once.
Jun 1, 2026 · 4 min read
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